Africa is a continent with over 50 countries, and each country with its own challenges, it is a well-known fact that you cannot copy and paste business models from the rest of the world into Africa. Many global companies want to set up or expand their operations in Africa to participate in the rapid development that is happening here, but due to the diversity in culture and environments, most are finding it hard and some just setup to lose money. Over the years, experience has shown that Africa requires a special type of market entry strategy.
Investing in start-ups is not an easy task. Investors have to think about the risks and long term investment factors before investing. The process is not for the meek, as most experienced investors tend to be smart, sceptical and thorough in reviewing opportunities presented to them. Despite the amount of start-ups they may see, the truth of the matter is that there are several boxes that just about every investor likes to check before they'll invest, either money or additional time.