Growth hacking is a data-driven, full-funnel marketing strategy based on rapid experimentation. It is the overall term used for initiatives focused only on growth and usually used in relation to early-stage startups that want to achieve rapid growth in a short period of time on a small budget.
As much as it is used to grow revenue, sales and app users, growth marketing can also be used to grow audiences on social media. As we all know, follower numbers aren’t the only KPI to be measured for social media growth. There are other KPIs such as clicks, likes, shares, brand mentions, profile visits, and etc.
In this article, I will be giving you 8 social media growth hacks that can help the growth of your startup.
Lead Magnet: This is an incentive you can offer your followers in exchange for their email address or other contact information. It could be in the form of a resourceful ebook or webinar. The idea is to use lead magnets to grow your list and engage with your community.This will also give you something to talk about repeatedly on social media.
After building your list, the next thing is to work your social media fans through your funnel, and ultimately convert them into customers. Always make sure that you provide value with your ebook and/or webinars, value in terms of uniqueness, resourcefulness, and align initiatives with the goals of the company.
At Ingressive, we provide weekly webinar sessions to our community, by having thought leaders in the tech community come on as guests and provide valuable information for startups, entrepreneurs, designers, and developers. This strategy has increased our community members as well as our social media audiences.
Visual Content: 32% of marketers say visual images are the most important form of content for their business, 80% of marketers use visual assets in their social media marketing. Without any doubt, this is a top social media hacking strategy for growing a business.
Optimize your growth strategy by sharing visual content on social media, it could be in the form of images, infographics, or videos. Aside from producing engaging and professional visual content; you have to optimize it for the company’s goal. Always align your content with each platform you are using.
You need to know what works best for the different social media platforms you are using. Watch the size or dimension, for example Instagram contents are more engaging when it is 640 x 640, and the video length is not more than 1 minute, consider these features when creating your content to achieve a smooth experience for your followers.
Influencer Marketing: If you’re looking for a social media strategy that will give you an instant result, Influencer marketing is your go-to strategy. Due to the industry competition, companies are using influencer marketing to register their brands in the minds of their audiences and as a way to shape their opinions.
If you want to leverage on Influencer marketing, you should focus on relevant Influencers in your niche and reach out to them for collaborations. This can help boost your brand awareness, increase followers, sales and build trust for your brand. Brands are collaborating with Influencers in different ways and some are even having social media influencers as brand ambassadors. You can read more on Influencer marketing here.
Ask Questions: When you build strong relationships in real life, the more time and effort you put in the better the result. It’s almost the same with social media; you have to engage your followers, ask them questions and acknowledge their answers.
Tweetchats are another example of how we have used this strategy at Ingressive to increase our social media followers on Twitter. At least, once a month we have a tweet chat with someone from our community, and these tweet chats allow questions and answers from us and our community members.
This gets us an average of 400,000 impressions and 200,000 reaches every tweet chat. Always seek out new opportunities to reach out to new followers, rather than wait for them. This might sound hard but the authenticity in this is what builds great communities with loyal followers.
Social Media Analytics: The importance of social media analytics can never be underrated when it comes to growth marketing; every account requires a strategy and there is no strategy you want to implement that won’t require the use of social media analytics. Your analytics will tell you what works, and what it is that doesn’t.
This will help you optimize your social media presence as you progress. For example, Instagram insight will tell you the best time to post your content, the most engaging type of content, call to actions that are driving engagements, and so much more. All this information helps you get maximum engagement. Check your analytics weekly to quickly determine what is working and what isn’t. This is where you apply the ‘Iterate and Release often’ philosophy.
There are so many social media analytics tools that you can use to determine what’s working for your social media presence. Hootsuite, Iconosquare, keyhole, socialbearing, and others have been found useful in this endeavor.
Trending Topics: Every industry will always have new trends; creating content around new trends will always make you relevant. Creating valuable content can be hard, but knowing how to use search trends and volumes to identify trending content will help you in creating valuable content that will grow your social media presence.
Creating content around trending topics has worked for various brands, for example, the lead designer at Kunocreative, created a custom graphic for the season premiere of “Game of Thrones” and earned an incredible amount of engagement relative to their follower base.
Knowing how to leverage on trending topics would give your social media page that uplift you’re searching for.
Storytelling: The importance of storytelling cannot be overemphasized, storytelling has become a very important part of marketing as it helps brands resonate with their audience. Emotions play very essential roles in how human beings think and behave, the emotions people feel can compel them to take action and influence the decisions they make, both large and small.
You can tap into this human strength/weakness by harnessing the emotional power of stories within your content, using social media storytelling can help form strong, long-lasting relationships with their audience. When you create content on the topics that customers care about, it gets shared and one of the ripple effects would be the growth of your social media influence.
Collaborate: Collaboration in this sense means leverage. Leveraging on the network of people in your industry/community could get you very far in building your social media presence in your industry. Some of the ways you can collaborate to build your social media presence is by doing Tweetchats, Instagram Takeovers, and/or Live videos.
Create publicity materials after getting a guest you want to collaborate with, and share with your community. Your guest(s) would also share it and this will help you get across their community. It could be an organization or just an individual who is influential in your industry.
You cannot copy and paste strategies, you have to learn what is working for you as a startup, what works for one business might not work for you. You have to focus on your focus, define your goals, identify your audience, create a plan to get to them. Never forget to add value to the lives of your audience, and encourage them to take action. Depending on what you want, it could be to sign up for your newsletter, buy a product or join a community.
Value is valuable, and your followers would start sharing your contents if you present this to them. Experiment with your ideas and learn from A/B testing, see what works and what doesn’t. Also, reach out to people in your industry to learn from their experiences.
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