market entry

4 Things A VC Wants To See Before Investing In Your Startup

4 Things A VC Wants To See Before Investing In Your Startup

Many Entrepreneurs spend months and some even years developing an idea….There is a big competition in the industry, and there are so many things Venture Capitalists try to find in a startup before investing in one.

These four things are must haves for you to be able to get funding for your startup:

4 Steps to Creating The Perfect Market Entry Strategy for Africa

4 Steps to Creating The Perfect Market Entry Strategy for Africa

Africa is a continent with over 50 countries, and each country with its own challenges, it is a well-known fact that you cannot copy and paste business models from the rest of the world into Africa. Many global companies want to set up or expand their operations in Africa to participate in the rapid development that is happening here, but due to the diversity in culture and environments, most are finding it hard and some just setup to lose money. Over the years, experience has shown that Africa requires a special type of market entry strategy.