Tour of Tech

TMES '18 Recap

TMES '18 Recap

The first Tech Meets Entertainment Summit organized by Ingressive was held at the Zone Tech Park, on the 25th. The summit sponsored by BookedbyUs, Aluko & Oyebode, FCMB and Github hosted celebrities like Don Jazzy(Mavin), Bisola(2018 AMVCA Award Winner), Ajebutter22(Musical Artist), Seyi Tinubu (Loatsad), Mark Essien (Hotels.ng), Afua Osei (She Leads Africa), Olaotan Towry–Coker (Afritickets), Walid Mathlouti (Google), Chuey Chu (TV Host), Naeto C (Music Artiste), Stephanie Coker(MTV Base), Tomiwa (BigCabal), Leo Stiegeler (Ringier), Dami (TaxiTV), Olumbe Akinkugbe (SSA to the Ondo State Governor), Neo Ighodaru (Creativity Kills), Ugo Mozie (Creative Executive), Mark Redguard (Head of Entertainment for Temple Management), Admas Kanyagia (Director of Social Impact at GitHub), and Bada
Akintunde-Johnson (Country Manager of Viacom), and many others.

4 Steps to Creating The Perfect Market Entry Strategy for Africa

4 Steps to Creating The Perfect Market Entry Strategy for Africa

Africa is a continent with over 50 countries, and each country with its own challenges, it is a well-known fact that you cannot copy and paste business models from the rest of the world into Africa. Many global companies want to set up or expand their operations in Africa to participate in the rapid development that is happening here, but due to the diversity in culture and environments, most are finding it hard and some just setup to lose money. Over the years, experience has shown that Africa requires a special type of market entry strategy.