Marketing via digital platforms offers a more affordable alternative to the traditional method.
Digital marketing offers a substantial return on small investments.
The success or otherwise of a digital campaign can easily be ascertained…
Since the last article, my sales process has evolved to building a relationship rather than one-offs or all or nothing.
Before I go into that, let's finish up what we started (please read the first article to better understand).
We had a #tweetchat with Peter Ekene, he is a Software Engineer and facilitator at AndelaNG. The topic of the chat was focused on “Best Ways To Increase Engagement Within Your Community”. This conversation is for community managers, community members, and communities that are looking to grow engagement within and also increase community members.
Gaining insights into user behavior really changed the game of marketing, now companies and brands know what their customers like and what they do on the internet. If you search for a ring on jumia, it is possible that for the next few days you will keep seeing ads about rings from jumia everywhere you go on the internet.
There are different formats of creating compelling contents that will drive traffic or perhaps increase your audience engagement on your website.These content types can work well for evergreen content that does well with your audience and in search engines.
Fintech in Nigeria seems to overshadow many other areas of the tech scene for some very convincing reasons. Innovation in fintech could unlock intercontinental trade and introduce a new Africa to the global stage. The introduction blockchain, with its inherent security and transparency, may be the missing piece to a much needed solution.
Africa is rising, there are many entrepreneurial drive and zeal on the continent. But very little support which makes building a scalable and sustainable business very difficult. We have a lot of potential hidden here, stifled by the burgeoning systems and statutes that inhibit growth and acceleration. We tried to tackle the knowledge gap problem in the areas of Finance and Regulatory Techniques at the ecosystem hangout.
The Ecosystem Hangout held on the 30th of November at the Leadspace in yaba, was kicked off by Sean Burrowes, the COO of Ingressive. He talked about the services of Ingressive, the aim of the Ecosystem Hangout and also mentioned the opportunities for Entrepreneurs in the Ingressive Community, before introducing Olabisi Asatebo of Pedabo, who will be giving the first presentation.
Design thinking is a method for the practical, creative resolution of problems using the strategies designers use during the process of designing. Design thinking has also been developed as an approach to resolve issues outside of professional design practice, such as in business and social contexts.
The Leadership & Business Development for Youths in Lagos State program celebrated it’s third year with a commemorative event on June 30th at the IBM Innovation Center. CitiBank sponsored a program designed to train and create employment opportunities for youths in Lagos State. For the last three years, the Growing Business Foundation has led this program, training young men and women from all over the city.
Intellectual Property (IP) Rights was the subject matter of the third installment of Ingressive’s monthly Ecosystem Hangout. The question posed to the attendees was “Who Owns Your Dream?” The question was important for several reasons. In business it’s near impossible to do it all alone; understanding Intellectual Property Rights is one of the best ways to protect your ideas. We are forced to share integral pieces of our dream to execute objectives and create profitable partnerships. It’s important for any savvy entrepreneur to learn what to say, when to say it, and who to say it to. By arming Techpreneurs with this type of information, the result creates a developer or designer with the ability to create innovation from scratch and the business acumen to ensure the venture is profitable.
On February 24th, 2018; Ingressive paired with Rising Tide Africa to present a course designed to highlight the intersection of two opposing ideas. We introduced open source, platforms where developers openly share the software they built for others to use and build upon for free. Then we taught our followers how to monetize it. Yes, taking something that is as free as the air we breathe and use it as an investment strategy, an entrepreneurial growth hack, or a money-making venture. Either it’s too good to be true or you missed out…