Ecosystem Hangout

Leveraging Digital Media for Business Growth

On the 1st of June, we had our Ecosystem Hangout at EdubridgeNG and it was a day filled with insightful tips, tactics and strategies businesses can leverage on digital media for business growth. ⁣

Adewale Adetona, better known as iSlimfit was the first speaker and Ized Zegbua, convener Digiclan, and CMO Tora Africa was the second speaker.


The hangout started at approximately 11:00 AM, Ayo Teriba, the HR & Operations at Ingressive started the conversation by introducing himself and Sean Burrowes(COO), Sean talked about his experience and how Ingressive is working hard to push the African tech community to the next level with a community of over 15,000 Entrepreneurs, Developers and Designers. 

The representative of EdubridgeNG was the next person to address the over 50 attendees, about the advantages of digital skills.


 
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The first speaker of the day was Adewale Adetona, Assistant manager at SystemSpecs and convener Lagos Digital Summit.

He presented the introduction of digital marketing, Adewale talked about the introduction of digital media and the different forms of digital media businesses can use to grow and make sales.

Download presentation here ⁣

When he was done, he received and answered a lot of questions before he ended his session.



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Ized Zegbua of Digiclan and Tora Africa, was the second and last speaker of the day. She came on and took a fireside chat with all the attendees, talked about her experiences in the digital media space, the opportunities and the growth. Also explained the value of content marketing, the process and results.

⁣These are some of the key takeaways from the Hangout:

  • Marketing via digital platforms offers a more affordable alternative to the traditional method. ⁣

  • Digital marketing offers a substantial return on small investments.

  • The success or otherwise of a digital campaign can easily be ascertained.

  • Businesses can use their digital platforms to build their company’s brand and reputation.

  • Digital marketing allows ad campaigns to be visible in any part of the world. This gives small start-ups the rare opportunity to go global via the immense exposure provided.

If you missed the Ecosystem Hangout there will be a follow-up conversation on the EDG channel.

Download presentation here free!


How to Attract Venture Capital Funding for you Startup/Product

On Friday, 26th of April. We had our Ecosystem Hangout at Venia Hub and it was an exciting and insightful day filled with tips and ways to attract Venture Capital funding for startups. ⁣

Damilola Thompson of EchoVC Partners was out first speaker and Mary Joseph from Greenhouse Capital was the second speaker. The two speakers touched on many subjects surrounding What VCs look for in a startup. ⁣

The hangout started at approximately 5:30PM, it was planned to start 5:00PM but due to the famous Lagos traffic and registration, the event started 30 mins late. Ayo Teriba, the HR & Operations at Ingressive started the conversation by introducing himself and Sean Burrowes(COO), Sean talked about his experience and how Ingressive is working hard to push the African tech community to the next level with a community of over 15,000 Entrepreneurs, Developers and Designers.

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The first speaker of the day was Damilola Thompson, Senior Counsel, Legal Compliance & Corporate Development at EchoVC Partners. She highlighted on having a valuable team “A team with vast experience and strong expertise will boost your chance of getting an investor to invest in your startup.” Received and answered a lot of questions before she ended her session.

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Mary Joseph who is a Senior associate at Greenhouse Capital, was the second and last speaker of the day. She came with a presentation and highlighted on major things to take note when pitching a startup.

⁣These are some of the key takeaways from the Hangout, more details will be on our blog post on the ingressive website. ⁣

  • Your product should solve problems for a lot of people at the right time!!! Market size and Market timing is very important.⁣

  • The product is the very first thing. But, investors have to go through your presentation to get to you. Make sure your deck is standard. - Write a script: writing a script gives you a guideline on how to make your pitch smoothly.

  • Spell check: It gives credibility to investors that you can handle your numbers too. Practice.

  • What people say about you is super important.

  • One of the major things investors look out for is your team. There should be consensus amongst yourselves.

  • A team with vast experience and strong expertise will boost your chance of getting an investor to invest in your startup.⁣

If you missed the Ecosystem Hangout there will be a follow up conversation on the EDG channel on the 9th of May, join the conversation.

Finance and Regulatory Techniques That Accelerate Startups

 Finance and Regulatory Techniques That Accelerate Startups

Africa is rising, there are many entrepreneurial drive and zeal on the continent. But very little support which makes building a scalable and sustainable business very difficult. We have a lot of potential hidden here, stifled by the burgeoning systems and statutes that inhibit growth and acceleration. We tried to tackle the knowledge gap problem in the areas of Finance and Regulatory Techniques at the ecosystem hangout.

The Ecosystem Hangout held on the 30th of November at the Leadspace in yaba, was kicked off by Sean Burrowes, the COO of Ingressive. He talked about the services of Ingressive, the aim of the Ecosystem Hangout and also mentioned the opportunities for Entrepreneurs in the Ingressive Community, before introducing Olabisi Asatebo of Pedabo, who will be giving the first presentation.

Digital Leadership: Going Beyond Viral

Digital Leadership: Going Beyond Viral

The Leadership & Business Development for Youths in Lagos State program celebrated it’s third year with a commemorative event on June 30th at the IBM Innovation Center. CitiBank sponsored a program designed to train and create employment opportunities for youths in Lagos State. For the last three years, the Growing Business Foundation has led this program, training young men and women from all over the city. 

Intellectual Property Rights: Who Owns Your Dream?

Intellectual Property Rights: Who Owns Your Dream?

Intellectual Property (IP) Rights was the subject matter of the third installment of Ingressive’s monthly Ecosystem Hangout. The question posed to the attendees was “Who Owns Your Dream?” The question was important for several reasons. In business it’s near impossible to do it all alone; understanding Intellectual Property Rights is one of the best ways to protect your ideas. We are forced to share integral pieces of our dream to execute objectives and create profitable partnerships. It’s important for any savvy entrepreneur to learn what to say, when to say it, and who to say it to. By arming Techpreneurs with this type of information, the result creates a developer or designer with the ability to create innovation from scratch and the business acumen to ensure the venture is profitable.

Open Source: Investment’s Hidden Gem

Open Source: Investment’s Hidden Gem

On February 24th, 2018; Ingressive paired with Rising Tide Africa to present a course designed to highlight the intersection of two opposing ideas. We introduced open source, platforms where developers openly share the software they built for others to use and build upon for free. Then we taught our followers how to monetize it. Yes, taking something that is as free as the air we breathe and use it as an investment strategy, an entrepreneurial growth hack, or a money-making venture. Either it’s too good to be true or you missed out…