Adewale Adetona, better known as iSlimfit was the first speaker and Ized Zegbua, convener Digiclan, and CMO Tora Africa was the second speaker.
The hangout started at approximately 11:00 AM, Ayo Teriba, the HR & Operations at Ingressive started the conversation by introducing himself and Sean Burrowes(COO), Sean talked about his experience and how Ingressive is working hard to push the African tech community to the next level with a community of over 15,000 Entrepreneurs, Developers and Designers.
The representative of EdubridgeNG was the next person to address the over 50 attendees, about the advantages of digital skills.
The first speaker of the day was Adewale Adetona, Assistant manager at SystemSpecs and convener Lagos Digital Summit.
He presented the introduction of digital marketing, Adewale talked about the introduction of digital media and the different forms of digital media businesses can use to grow and make sales.
When he was done, he received and answered a lot of questions before he ended his session.
Ized Zegbua of Digiclan and Tora Africa, was the second and last speaker of the day. She came on and took a fireside chat with all the attendees, talked about her experiences in the digital media space, the opportunities and the growth. Also explained the value of content marketing, the process and results.
These are some of the key takeaways from the Hangout:
Marketing via digital platforms offers a more affordable alternative to the traditional method.
Digital marketing offers a substantial return on small investments.
The success or otherwise of a digital campaign can easily be ascertained.
Businesses can use their digital platforms to build their company’s brand and reputation.
Digital marketing allows ad campaigns to be visible in any part of the world. This gives small start-ups the rare opportunity to go global via the immense exposure provided.