Leveraging Digital Media For Business Growth With Adewale Adetona iSlimfit

This is a tweetchat with Adewale Adetona, @iSlimfit also known as Adewale is a professional digital marketer and the convener of Lagos Digital Summit! Hello Adewale!

@iSlimfit
Hi guys, good to be here. Keep the questions rolling.

@_Ingressive_
Awesome, it’s good to have you here. What is digital media?

@iSlimfit
Digital Media simply put, refers to the various platforms where people communicate electronically, in form of text, image, video and audio.‏

@_Ingressive_
Awesome, as a digital media professional, how would you advice a small business to leverage on these platforms and how do they identify which is best for their businesses?

@iSlimfit
1. Stay abreast of the trend as it relates to your business, so as to help you make informed decisions.

2. Ability to research and learn from successful brands of similar interest.

3. Develop meaningful relationship with others for collaboration.

@iSlimfit
Per identifying the right platform, the onus is on you as a business owner to study and identify the platform where your TA is located. Some businesses are positioned to sell better on Instagram than you would sell on LinkedIn. #IngressiveChatWithIslimfit

@_Ingressive_
Nice, to our third question. To have a presence online, one needs to create content and do content marketing. Can you please explain what content marketing is and what’s involved in creating a content marketing strategy? #IngressiveChatWithIslimfit

@iSlimfit
Content marketing involves the generation of highly effective and engaging content (videos, blog post, tweets, memes etc.) intended to stimulate the interest of people towards a particular service or product.

@iSlimfit
The basic thing is to understand your audience, test out diverse contents and see which resonates better with them. Then of course keep refreshing and dishing out more of such contents to meet your objectives.

@_Ingressive_
Thank you Wale, let’s ask a quick one on social media. Chances are audiences are active on one or more of the major social networks. Why is social media really important and how can a business use social media to get sales?

@iSlimfit
I think the first part of your tweet answers the first question. The idea is to be able to reach your target audience in a cluster where they are easily found.

@iSlimfit
Conversion often times is the major challenge businesses face using social media. But with the right budget and tactics, ROI is guaranteed.

@_Ingressive_
Nice, to round it up. What is influencer marketing and why is it important for businesses to include it in their marketing strategy?

@iSlimfit
Sorry, had to pick an urgent call... This involves leveraging the influence of brand advocates who have a well defined audience in a particular niche as it relates to your brand.

@iSlimfit
It has become imperative for brands to include Influencer marketing in their marketing strategy cos it's a guaranteed way of taking their brand message to desired audience who are readily established within the reach of the influencers.

@_Ingressive_
Thank you very much Adewale for your time, it’s been amazing and insightful!

@iSlimfit
My pleasure. 🙏


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