The first Tech Meets Entertainment Summit organized by Ingressive was held at the Zone Tech Park, on the 25th. The summit sponsored by BookedbyUs, Aluko & Oyebode, FCMB and Github hosted celebrities like Don Jazzy(Mavin), Bisola(2018 AMVCA Award Winner), Ajebutter22(Musical Artist), Seyi Tinubu (Loatsad), Mark Essien (Hotels.ng), Afua Osei (She Leads Africa), Olaotan Towry–Coker (Afritickets), Walid Mathlouti (Google), Chuey Chu (TV Host), Naeto C (Music Artiste), Stephanie Coker(MTV Base), Tomiwa (BigCabal), Leo Stiegeler (Ringier), Dami (TaxiTV), Olumbe Akinkugbe (SSA to the Ondo State Governor), Neo Ighodaru (Creativity Kills), Ugo Mozie (Creative Executive), Mark Redguard (Head of Entertainment for Temple Management), Admas Kanyagia (Director of Social Impact at GitHub), and Bada
Akintunde-Johnson (Country Manager of Viacom), and many others.
It was held during the Tour of Tech week, so there were a number of events hosted by Ingressive that happened prior to the summit and after the summit. Some of these events included the NaijaHacks 2018 (A hackathon held in partnership with Naijahacks), A Cocktail Dinner held at the US Consul General’s residence in Ikoyi, a Hub Crawl around Hubs in Lagos and also the Github Hacktoberfest at the NG_Hub in Yaba.
The summit that convened entrepreneurs, financial investors, developers, designers and entertainers together to learn about tech and startups in Africa, share best practices on branding, and collaboratively discover innovative solutions for the Tech and Entertainment industries.
Walid Mathlouthi of Google was the first to speak at the summit and he started the summit by explaining a few things that hinder the growth of technology in Nigeria.
He mentioned that only 1 out of every 4 Nigerians are ‘connected’ due to three major issues: affordability, bad coverage and/or bad internet.
The second person, was Dayo from BookedbyUs. Dayo gave a report on the talent engagement outlook for 2018. During his speech, he highlighted things stakeholders look out for in entertainers. These include: audience, characteristics, image, alignment and credibility.
Dayo’s report was followed by a panel session. The panellists which included Chuey Chu, Bisola Aiyeola, Mark Redguard, Bada Akintunde Johnson and Michael Ebia -- Co-founder and CEO of ADE Digital, talked about “Who or what determines pricing for talent engagement [and how can tech play a role]”.
Points From This Session:
· Celebrities are brands. Only that they are people brands.
· Brands die due to overexposure.
· In Nigeria today, there is no published rating of celebrities and their value.
· When it comes to “influencing”, there is a difference between an ambassador, an influencer and a content creator and/or distributor.
· Value is typically determined by the buyer (client) and not the provider (an influencer or celebrity).
Up next was Afua Osei, who gave a brief talk on content creation and building a brand. She encouraged upcoming brands to create an audience that believes in the stories they are trying to tell. In essence, to grow your brand, you need to be a good storyteller.
She also emphasized the importance of analysing and figuring out what works coupled with learning, testing and continuous improvements. “There has to be a process and you have to be consistent about it”, she says.
Just after Afua’s talk, there was a closed session for those interested in Cryptocurrency and Blockchain technology hosted by Gary Ross(Co Founder of Ross and Shulga Pllc).
At this same time, Maya Horgan Famodu (founder of Ingressive) took to the stage to chat with Ugo Mozie a Creative Executive from Los Angeles. He talked about his journey to fame, working with Chris Brown and growing up in the States. He also answered questions from the audience.
The last panel session topic was Open source for social impact and it was held by Mark Essien, Dr Ndidi Nnoli-Edozien, Neo Ighodaro, Adewale Abati (acekyd) and Gbenga Sesan as panellists and Sean Burrowes as the moderator.
The summit was rounded up with awards being given to the participants of the NaijaHacks 2018 Hackathon.
The first Tech Meets Entertainment Summit by Ingressive was a success and this is going to be the first of many more innovation inspiring summits from Ingressive.