How to quickly grow your Instagram followers.

11 things you need to do to grow your Instagram page fast and on a budget.

  1. Like photos: The first thing I'll start with is liking photos/videos in your niche. Go through and like pictures of people in your industry, like about 5-10 posts on their page. This will make you seen genuine and also make them happy, inquisitive and want to see your page. Most people would like and follow you back. This strategy gives you awareness, engagement, and followers.

  2. Create a theme for your pictures: If you start liking people's pictures within your niche, you'll start getting noticed, if your page is well themed and engaging. You'll start getting the love. The basic pipeline/funnel of marketing is to attract, engage and convert. What this strategy does is to engage them, after attracting them.

  3. Socialize: This is social media, not a courtroom. Respond to comments, leave comments, be genuine and real, don't be mannerless tho.. just be witty and cool with your comments. At this point, you'll be getting the engagements and follows on your page.. but you need to keep them there, keep the momentum, grow your page and be fucking awesome!

  4. Creating a hashtag: Create your own personal hashtag, and encourage others to use it too... This is a great way to build a community and gain new content for your account. Make sure your hashtag is unique and it's just for you and you only. Once you get people to start using your hashtag, you can start reposting them, comment on them and make them feel like they're a part of a community, your community.

    Sweet, we have people within our community now. It's time to give them things to be excited about.

  5. Giveaways: Do giveaways, run a contest. Make them use your hashtag, make them tag their friends and tell them to follow, you can even collaborate with other users in your industry to run a giveaway or something.

    So I have some questions, how often do you use your Instagram story? As a user, how often do you open people's instastory? Story vs feed. Which do you engage with more?
    Personally, I engage more with the story, I don't even check feeds anymore. Probably because it's easier to access, easier to swipe or just tap. The UX for the story is just way better than the feeds. You can reply to me on twitter @whoishabyb if you have a different opinion.

  6. Use your Instastory: Like me, many people have reported they prefer the story more than the endless scrolling if the feed. Instastory is a good place to engage your audience, try and go more personal, take them behind the scenes, ask questions, take surveys, etc. I believe everything you do with your brand is about the customer experience. If you give your customers a very good experience, they'll definitely talk about you, remember you and share you. So doing all these registers you in the mind of your audience and also make the algorithm work in your favor, they get to see your posts more often. Your pages' ranking increases and you'll be relevant on their timeline

  7. Encourage your followers to take action: As little as it might be, it goes a long way telling your followers to like a picture If they find it attractive, or share if they find it useful.

    CTAs are very useful. Ask open-ended questions, ask them to tag a friend.

  8. Tag your location: There is a 72% chance of getting more views and reach when you geotag your posts. People search for locations with the geotagging and hashtags, it will give you better reach on the story and on your feeds. 

    This is pretty much all there's to do at this part, let's talk a little about studying your data.

  9. Check insights and analytics: This will help you figure out what your audience likes, do a little research, check what's driving more engagement, and how you can use more of it. 

  10. Share your different pages from different platforms on each other: This just means you should share what you are doing on Instagram with your Twitter followers, and vice versa. It is not so nice to have yourself everywhere if you don't have the ability to manage them well. My advice is to stay in one or two places, and make sure they are complementing each other, engage people where they are and provide an amazing experience to your followers.

  11. Collaboration: Collaboration is very effective; it's like sharing audiences. Do takeovers, tweetchats, etc. I'm sure most of you saw Gary Vee's video with Simi, that's how to use collaboration. Do Instagram takeovers, where you have a guest take over your page, they'll be the one handling your account that day, and your followers will get to see what their day looks like, they ask them questions, etc.

    Growth hacking is basically trying new things to grow your page, business, using data and insights, on a very tight budget.

Why should you be consistent with your social media marketing?

Most people feel they have the basics of social media down. They have a good page with nice graphics and good content. But they have a problem with succeding with their page. Why? Often, it’s the lack of consistency in social media letting you down.

I don’t want to sound like someone’s dad, but in life consistency is key. Yeah, the same goes for social media marketing, you must be consistent, for you to build a brand your audience recognizes. The consistency in a brand brings growth in audience engagement and reach. From the tone of voice used in messages to the aesthetics of your profiles, you need to be recognizable to gain traction among your intended audience.

Consistent Posting

Imagine you have a boyfriend or girlfriend. Bae sends you like three texts in one day and fiam! Nothing for the next five days and then two random texts. But you are a good sweet person, you took your time to respond and when you did that, it takes days for you to get a reply. That doesn’t look like a great relationship, right? That’s the relationship you’re building with your audience. No one likes to feel like they’re being ghosted.

The Algorithm

All social media platforms have their algorithm, Facebook, Instagram, and Twitter create your timeline based on the type of content you engage with and most likely resonate with. That is why you see ads for products you’ve been searching for saying hi on your feeds. Engagement = Clicks = Cash; these people have to make money one way or another. Facebook and Instagram decrease your views on people’s timelines if your posting decreases (especially when you are a business page) and Twitter shows tweets from accounts of people you interact with. They say the more social you are, the more air time you get, as long as you are not spammy– and believe me, that line is very thin.

The good thing here is the fact that once you start posting regularly, you will likely see an increase in your engagement level which will help boost your posts for future engagement. It’s a cycle you can work in your favor, especially when engagement = brand awareness.

Perception is what Matters

Almost half of the millennials can’t go more than 5 hours without checking social media. I am a millennial and I like seeing new content constantly and quickly, but I am not the only one who likes insights and instant satisfaction, every active social media user spend over 2 hours a day on social media.

So, quick question. Why should I follow you and your business if you have nothing new to contribute to my addiction?

If you post irregularly, let us say, once a week, the perception is you don’t have the content to offer and there’s no real benefit from following you on social media. However, be careful with this, as much as people love content, they don’t love to see salesy content that’s all about you and your business. Yeeeah, there is a balance you have to maintain.

You see the thing is, people’s perception of your business is their reality. With social media, you have the power to influence the narrative. If you’re only trying to push sales on social media, it’s all about you instead of your customer and your audience will tune you out, consciously or subconsciously. But if you provide helpful content, like tips and tricks, insights or industry news or explanations, you’ll engage your audience and create a connection.

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Data is Importanter

Take out time to learn more about your audience. By responding to comments, enquiries, feedback, and checking your insights. The growth you want to see on your social media channels can only be achieved if you take the time to invest in the quality and value of your content to your users. Analyze your posts, check your Twitter analytics, Facebook and Instagram Insights to see what your followers are engaging with the most. It will help you identify what is working, and what is not. By utilizing data and feedback, you can only grow!

How To Build Consistency

I believe that’s enough about the importance, let’s round it up with how to build consistency:

  1. Create a Content Calendar: Social media isn’t all about you, it’s about your followers. Test and study the content that works and add those types of posts to your calendar. Here is a social media calendar templateyou can use

  2. Set Realistic Goals: When planning your calendar, make sure you don’t get too excited and set unrealistic goals. It is best to keep to the schedule you create. If posting eight tweets a day is too much for you, research, test and see what times are best for your followers, and set a realistic goal. Four times consistently is better than eight times in a row and then nothing for weeks. Don’t ghost like our imaginary bae.

  3. Make Use of Tools: Don’t make the mistake of deciding you’ll post when you have the time or something interesting happens. Free posting tools are plenty, the Facebook scheduler is a great way to schedule Facebook posts, Later for Instagram, Tweetdeck for Twitter. Research what works for the channels you’re on and provides you with the easiest user experience for the way you like to work.

  4. Watch Your Engagement: Now that you’ve scheduled the time to post, you need to plan and schedule the time to interact with your followers. It’s called social media for a reason.


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Quickly responding to messages and comments on your posts makes your followers comfortable with you and it puts a face on your brand. Decide what works for your day. I recommend setting a time in the morning, afternoon and evening to check the page, ensure the posts went out correctly, answer comments/questions and repost and comment on other people’s posts.

Posting consistently and frequently to social media will only strengthen your brand. By being consistent with your followers, you’ll build loyal followers that will share and talk about your brand, you know what they say about word of mouth.

To round it up this week, take this from me to you Social Media takes time, just because you are present, doesn’t mean your target audience will see you. Remember to pay it forward by liking, sharing and commenting on other peoples and pages posts first. Don’t be hard on yourself, social media is a slow burner in terms of marketing tools. Providing value with consistency will at the end give you results.

The Ingressive Community Presents: 12 Steps to Becoming a Technical Writer

This is far from the first time, but on July 17th - July 19th, 2019, the Ingressive realized its true purpose. This goal was to lean on its own members to collaborate on solutions to shared pain points. This particular conversation led to key insights and experienced members volunteering their time with more novice participants. 

The topic discussed was technical writing. It is no secret that writing skills for most tertiary graduates are far below the international standard. And if those reaching the higher levels of education lack this important skill set, then what does that say about the general population? African’s will find it very difficult to control our narrative without a strong grasp on the language and medium we choose to leverage. Below is the feedback from those at different places in their journey to better writing, but all are committed to creating informational assets and telling success stories from the African tech ecosystem. 

The top excerpts 12 from members of our community information are summarized below:

  1. Everyone can and should try to write. I believe if you can create a solution or solve a problem with code, you can surely write. The only difficult part is the story telling and flow behind it.  You can learn by reading other great writer’s articles while taking notes of the styles. Also the more you write the better you become. ~ Rise

  2. Writing is a critical skill no matter what you do, I think being good with technical writing makes you a much better developer ~ Peejay

  3. I must tell the truth here. It is internationally known that writing skills in Nigeria are poor. Learning how to write well will definitely set you apart from an employment perspective and is key to moving up the ranks. I mean... I know we're all going to starting our own billion dollar companies but just in case… ~ Mr. Burrowes

  4. You will be writing applications and essays,and even when you are going to start your billion dollar business, you will still need to write a business plan that you will pitch to investors. So there is really no running away from it. Just keep writing, with practice you will get better. Even if it is just 100 words on your medium blog write and some of us can help sometimes with the editing and grammar ~ Peejay

  5. Reading is also a great way to learn to write. Reading over time helps recognize speech patterns and common sentence structure. ~ Mr. Burrowes

  6. The key to content success is one has to start documenting. ~ Hydra

  7. You need to learn how to make people see the world through your eyes. Knowing your target audience helps make it easier… ~ Godspeed

  8. Uhm,  I don't think there is one single approach to developing a technical writer’s skill. First of all I didn't learn technical writing I just wrote — yeah I know it sounds awkward but that's the truth. I simply wrote. The effective approach to try out for developers is to revamp documentations, pick a section of a language. Research and write extensively on it in such a way that a newbie would grab easily. That was what I did with angular dart. Quite simple! From there I started working under someone as a freelancer, so I got a lot of corrections on how things should be expressed, keeping sentences short and many more paradigms along the line. But like I said let them write is the first step. ~ IamCorps

  9. I think the biggest issue I come across is grammar. I really liked the part about simple sentences. Write to your level knowing others read at your level. Even if they don't it's better to give good information efficiently than a failed attempt at genius level writing. ~ Mr. Burrowes

  10. You really can't be reviewing a 3000 word article and not expect a boatload of grammatical errors in your content even if you studied English. We are humans. However, get a premium account on Grammarly and you're good. But don't use it in isolation; it's just a correction tool it doesn't totally get who your audience are you do. Bottom line, complement your brain with tools and you're good. ~ IamCorps

  11. From a first hand experience, even if you write the best code in the world, if your writing skills are bad you will always be undervalued. It's good to know your technical skills as they are important but writing is a survival skill. At the very least just be basic and sure. Then, perfect your writing skills and boom! You are ready for the big bucks. ~ Ayo

  12. Attending a Meetup is great. Writing about things taught and explaining the explicitly is even better, because newbies can reference it anytime and anywhere. However writing isn't for everyone, but for those who want to contribute, writing is an alternative to video tutorials giving limited access to Internet for newbies. It's not about us, it's about them. ~ IamCorps

Ingressive Campus Ambassadors (ICA) and the Entrepreneur Development Group Africa (EDG) were created to build capacity. Join our communities to participate in conversations like these. Afterall, the Ingressivie Community is an open source community where our experience serve as our individual source codes. Sharing these experiences will lead to greater collaboration and growth. If you’re interested in learning a technical skill set join here, entrepreneurs can find content here, and if you feel you are an investment ready startup, apply here.


EVERYONE FEELS BROKEN INSIDE

Your first reaction is most likely "what? You could not be more wrong, I certainly do not feel broken"

Early 2019, I wrote a piece on how to deal with the deadline syndrome, highlighting ways to be productive and never late on delivering. I even suggested tools that I have found useful over time and have been helping me achieve my desired productive output. 

However, Almost 5 months down the line here I am, missing deadlines at almost every turn, unmotivated to Get Shit Done (#GSD), not actively pursuing the goals I had set for myself and no matter what I did to break free from this regression nothing was working.  At this point, it would seem I had successfully fallen victim to exactly what I was dishing out tips on how to overcome! 

As if that wasn't bad enough, everywhere I looked, it seemed like there was a constant reminder (especially on social media) about how you should be passionate about what you do, and be focused and all that good stuff; Everyone (at least so it seemed) was doing the exact opposite of what I was doing...yeap you guessed it #GSD-ing! Putting out amazing work, talking about how great things are. I could go into details on the several feelings of inadequacy and all its accompanying emotions but surely you don't want to read that, you get the gist already!

SO WHAT DID I DO ABOUT IT?

I did what every sane person would, I overcame! I dusted myself off and got back up. No!

While I was looking for things to help increase my motivation levels with hopes that I overcome this challenge, I stumbled upon a podcast by Design Life (Hosted by Charli Prangley and Femke Van Schoonhoven) titled "Every Designer feels broken inside". The 35-minute podcast made me realise that I was being too hard on myself. I was simply putting my imperfect self into a 100% perfect world that just doesn't exist. 

I realised that, as it was rightly said in the Design Life podcast "we sometimes go through the highs and lows of not having high energy levels, or not feeling passionate about the work we do and during all those periods, we still project the image that everything is just dandy because it makes us look good"

All the "good work" being put out isn't just because we want to show the world what we've been up to but there remains a factor in which everyone is scared of being vulnerable and so don't share the things they struggle within their craft.

After this realisation, I took downtime to come to terms with the fact that  I was not alone, I stopped beating myself up. I hit reset and gradually started working my way back to that high productivity level. If I stumble again in my journey back up, guess what; I will pick up where I left off. 

This isn't to say you should be too lenient on yourself, but you need to have the mindset that whatever it is you may be struggling with you're not alone and that person you think is perfect, more than likely has his/her own challenges to battle with.  Another thing to note as well is (and I’m sure you’ve heard this several times before), it’s better not to try todo this alone; Talk to someone close to you that you are comfortable sharing such information with.  I got a lot of support from family and my colleagues at ingressive; all that coupled with my own efforts is what’s keeping me going at the moment.

To cap this off, I strongly recommend checking out "How to deal with the deadline syndrome"’ it contains steps to help improve productivity that I will definitely go back to. You may find this amazing video by AceKyd touching on when or if you ever stop learning useful as well.




6 IMPORTANT SKILLS YOU NEED TO BECOME A HIGHLY SKILLED DESIGNER

Take a moment to envision where you want to be in 2-5 years from today.  Do you see yourself working at a Multinational Global firm, sitting at your grande table, sipping your favorite wine, playing your favorite song while pattering away at your powerful computer, drawing and building world-class designs?      

OR

Do you envision yourself running your own design firm, working with a progressive and vibrant team, partnering with major brands and top personalities in your society?

These dreams are 100% achievable with the right skills and application of course. As a designer, the possibilities are endless. This article lists the 6 skills you definitely need to achieve your desire of becoming a highly sought-after Designer.

First off, what does Design mean to you?

Many definitions by world-class designers and popular design bloggers concur to the definition that Design is a creative and innovative process of solving problems. Design isn’t a decorative ornament for businesses, it is a purpose driven process that encapsulates the functional and fascinating needs of the intended user.

Design is a problem-solving discipline. A good design is one that serve the purpose of its existence. Effective design should be able to answer these important questions:

  • Does it serve the purpose for which it was created?

  • Does it communicate a brand message?

  • Does it inform a user or educate them?

  • What else does it do asides from looking pretty?

  • How should it be perceived and welcomed by your target audience?

   Whatever your ambitions are; whether to become a Graphics Designer, User Interface Designer (UI), User Experience Designer (UX), Interactive Designer, Architectural Designer or Industrial Designer, the principles guiding good design never changes.  These words by Susan Onigbinde (CEO - DODO Design Agency) holds true in this regard that “DESIGN IS DESIGN IS DESIGN”.

These 6 Skills are responsible for shaping your future as a Designer:

  1. Creative Problem-Solving Skill

    Great designers are creative thinkers. Designers always think outside the imaginary box to creatively convey ideas through motion, text and image. Whatever you are tasked with, either it is promoting a company’s mission and vision through an online platform, website or mobile applications design, or designing an image to help sell a product, all of these require creativity, specifically creative problem-solving skills. 

    These are good ways you can boost your creativity:

    • Pay close attention to details.

    • Balance artistry with your user appeal, otherwise your designs just become decorations.

    • Sketch out your ideas.

    • Brainstorm. 

    • Learn ways to visually represent your ideas.

    • Be a good listener

  2. Communication Skills

    Good designers communicate ideas through visuals, text, image, narratives of information visualization through story telling or customer journey maps. Designers have to express their ideas and solutions to companies, clients, employers and team members every time. For this, you must learn to listen and carefully observe your client’s needs and convey persuasive solutions to their problems with your designs. You should be able to quickly and easily explain your ideas, concepts, solutions and frameworks, that way, your clients can build trust in you because of your ability to carry them along.


  3. Technological Skills

    In this time and age, to be a highly skilled designer, you must have mastered the various forms of technology, necessary for your design projects. First off, you need to be very comfortable with design applications such as Adobe XD, InDesign, Sketch, Invision Studio and many others in that field 

    If your design goals apply to website development, you also need to learn about web designs. You should be fluent in multiple programming languages, including HTML, CSS and JavaScript, as well as web content management system platforms, such as WordPress. 

    You should be able to list all the tools and technologies that will be relevant to the kind of Designer you want to be and take your time to master these tools. That way, you are more prepared when a juicy offer comes along.


  4. Time Management Skills

    Though relevant to every profession, this skill is needed to be a successful designer, you should be able to recognize what’s most important and focus on those. Don’t try to juggle too many projects at the same time, you will only end up making costly mistakes and lose valuable clients. When you manage you time well, it will be easier to meet your deadlines and submit impressive work. To manage time effectively is very critical, you need to be decisive as well as a critical thinker.


    These are ways to effectively manage your time and yourself: 

    • Set SMART Goals

    • Prioritize Wisely

    • Plan your time and get rid of unnecessary distractions

    • Know when to take up projects and when to decline.


  5. Typography Skills

    “Today we are deluged with such an immense flood of printed matter that the value of the individual work has depreciated.  It is the typographer’s task to divide up, then organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to him.”

    - Emil Ruder (Swiss Typographer) explains.

    This simply means that there’s too much to read and it is the job of the designer to divide and interpret this mass of data, so that people can easily find what is of interest to them.

    Typography sparks powerful emotional responses; this is because 95% of what we see on screen is text-based. Each user perceives text differently. Typography has one goal and that is to convey information in writing. 

    Knowing how to create legible, well-designed type, either by creation or selection, is important in your journey to become a highly skilled designer. You need to be familiar with certain fonts and have a very good knowledge of line-height and negative spacing.

    If you would like to dig deeper into Typography, check out Emil Ruder’s book: Typographie - A Manual of Design

  6. Visual Presentation Skills

    A picture is worth a thousand words. This quote is probably older than my grandfather, but still stands true today. A picture tells a story better and more powerfully than mere words. In this day of saturated online content, an image will no doubt convey an idea more quickly and effectively than the written word.

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Learn more about creating captivating visual presentations here.

Some important rules to consider when choosing a visual presentation are:

  • Make sure it serves a purpose. What message will it send? Do users clearly or truly understand what that message is? How will it support and reinforce the content? Does it strengthen and deepen understanding, or interfere / distract from it?

  • Focus on people rather than things: We are wired to recognize and connect with fellow humans. You want people to see themselves using what you are promoting. Example, an image of someone using a product will always carry more resonance than an image of just that product.

  • Leverage on the power of illustration: It is easy to forget that illustration can be very much impactful than photography. Illustration can be more relevant and appropriate to the content; it can provide powerful emotional support.

There are many other skills you require to become a highly skilled designer. However, start with these 6 and see where they take you in your career, you will be amazed by your results. 

     Find design inspiration from:

   Some design tools to get familiar with:

  • Sketch

  • Adobe XD

  • Figma

  • Invision and Invision studio etc.

I’ll leave you with this quote from MASSIMO VIGNELLI, “If you can design one thing, you can design everything.” 

Design one thing today!


Jude Boise is a Web Developer at DODO Design Agency - A Branding, Design and Strategy Company based in Lagos, Nigeria. He has over 4 years of experience as a Web Designer. Follow him on Instagram @Kingpin_Jude.


Finance Guide For Budding Entrepreneurs

The meaning of work in today’s age has been greatly modified by Millennials who see corporate as life and been flexible; a major shift from the rigid past. This flexibility has seen the Millennials springing up business and adopting a flexible or as recently called a “work-life balance” approach. In fact, a report by Deloitte in 2015 found out that 54% of Millennials had started or planned to start their own businesses; the feel out there is that everyone wants to be an entrepreneur.

In my experience working in different organisations and been exposed to Millennials, I have seen first-hand the challenges faced by these Millennials especially in an economy like Nigeria that possess lots of challenges with opportunities few and far between. This challenges typically defines how they strike a balance between work and life and still attain success in their budding organisation.

Considering all these, they still need to reach certain goals or milestones. And this can be done with the following habits:

  1. Maintain Your Books

    Often time, this is always ignored by budding entrepreneurs because they find it tasking and possibly not value adding. Typical growing entrepreneurs/millennials are most time bothered about that big idea/expansion/project and forget that numbers are equally important in the formation of the big idea.

    For your business to be successful, it is imperative that you keep record. Keeping record of things like income, expenses, salary, assets, inventory, receivables, payables, loan, taxes etc. are not only important in determining the value of a business, but it also helps keep track of certain key components in your business (revenue, profit, debtors, creditors, tax due etc.).

    Simply writing down in a book all financial transactions/records can go a long way to secure the financial health and growth of your business. A more advance approach can be the use of software such as MS Excel or other advanced accounting packages (Tally, Peachtree, Quickbooks etc.)

  2. Have A Proper Payroll Structure

    I setup and own the business therefore I can make withdrawals as I please. This is wrong and exposes the business to financial risk that can ultimately lead to business failure.

    There should be a clear payroll structure; as the owner of the business, you should fix a salary for yourself as the business generates revenue. This salary must be fair and almost is reflective of what the business can afford. Employees should as well be put on a payroll structure such that as the owner you can accurately prepare an annual payroll budget for your business.

  3. Manage Your Expenses

    At inception, cash flow is lean and it is important that you properly manage your expense at this stage expense. You can’t be too careful in determining what you should purchase and what you shouldn’t purchase. Do you really need to purchase new items, or can you recycle old items or seek bargain purchase? Are there no other cost-effective ways of making the delivery? Do we need to rent an office space or co-join with other businesses such that we can render mutual benefit or cross-service? Shouldn’t we seek for discount or bargain purchase?

  4. Understand Your Cashflow - Budgeting

    Entrepreneurs are sometimes caught in the web to spend and spend and spend with the belief that the cashflow will be constant over the life of the business; because the business is growing, and customer base is increasing. The big question however, is that, are the customers paying such that we have a positive cashflow?

    You can’t build a successful business without understanding the dynamics of your cashflow. Some business/products are seasonal, therefore the variation in cashflow while others are not. It is important that business owners map their financial future through cashflow projections and forecasting/budgeting and ensure accountability and probity.

  5. Networking

    Financial success is not a short-term task. It requires a lot of work such as forming business relationships, networking, partnership, attending events etc. Millennials need to invest some of their time in networking and forging partnerships; this may come with some financial hit/mild impact on bottom-line, but the benefits can’t be overemphasized since some of these networks/partnerships may lead to long-term loyalty and sustainability.

  6. The Market, Your Guide

    The market is a dynamic place and is always changing. To succeed, your need to be flexible, adapt and understand the expectations of the market; your ideas or personality comes second in this regard. No matter how great the idea/product, if it fails to be accepted in the market, it already become a recipe for failure; as it has been proven time and time again that the market is never wrong, therefore businesses must be flexible, accept feedback from the market and introduce products/services that address the need of the market.

A new way to see Partnership

One Strategic partnership could change the course of your business in ways you never imagined through sector disruption, a pivot or turnaround, an opening to a larger and newer market or even a re-branding process.

When companies come together in partnerships, they would effectively do more together than if each one did the same thing separately; this is the case and justification for partnerships- the combined effect is a leap over hurdles supported by the springboard of the partner’s base. Thus, both parties must be open to the vulnerability of sharing their networks, resources and even their human talents with the other party.

Prejudices, poor perception and distrust are the leading cause for fall outs in Partnerships talks and interactions, but more than anything else, we are finding that poor understanding and execution of Partnerships is the major issue today. This would be revealed in how the parties manage:

  • Communication- focus groups, style and content

  • Conflicting reporting systems

  • Misaligned priorities

  • Third parties engagements

  • Blind spot on drivers

  • Power tussle

  • Absence of strategic key persons to mediate in cases of conflict

  • Insufficient buy-in and/or support

  • Accountability

What are the steps to take when seeking strategic Partners

  • Do you choose to engage a partnership deal solely based on the chemistry you feel with the other person

  • or team?

  • How do you navigate the murky waters of collaboration and Partnership?

  • Can you protect yourself in the event of conflict and misalignment of objectives?

  • What part does culture play in smoothing out the frictions during negotiations?

Attend the Ingressive EDG event themed “Built to Last in Africa- Real time collaboration and Partnerships”

Register here to learn about collaboration and partnership. Engage with Partners live in a Deals Day offer!

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Sales Hacks: The amateur Series Part 1

How did I get here? Sometimes I ask myself (I’m sure you do too). For me, sales was my first official job title at Ingressive, but really aren’t we all trying to sell? no matter the position, we all need to collectively make revenue.

I started off clueless and I had to read to understand the sales process, a lot of AB testing and weekly strategy sessions. A few things to help you out in your new role:

What are you selling?

  1. I’m sure you have heard this so many times, but do you get the gist about what you sell? A few questions to help you reassure yourself:

  • What does the product or service do?

  • What problem is the product or service solving?

  • What is the unique thing about the product or service? (what is the advantage)

Remember how people talk math equations in their sleep right before an exam, you should know the product or service and engrave it on your heart.

Understanding why you make money helps you be flexible in your pitch and offers, as long as it can meet their needs it can be pitched in a hundred and one ways.

Stop Spamming people, Seriously!

I used to think sending a lot of emails would give me at least a quarter response, but I wasn’t getting up to that. I realized people won’t read my mail if it wasn’t relevant to their current situation. Honestly, if I owned a butcher shop and a salesperson starts to pitch to me about plants and the benefits of being a vegetarian— it doesn’t make sense right, why would I listen to a pitch that can potentially make me lose my customers?

Know who are contacting, know their name and position (if possible), know about their product or service and identify how you would add value to their business. Ensure are sending the right information, so if you don’t get a response is one of two things:

  • The contact was incorrect

  • The wrong timing to send out a cold email/call

  • If it’s an email your subject or content wasn’t communicating properly.

My last point brings me to my third point (you see what I did there?)

Try Everything

In sales outreach you need to try different techniques, I’m emphasizing on emails in this article. The subject matters for email outreach; the use of punctuation, number of words, and the wording. Other things like timing and days of the week is also a factor.

A few things to know:

  • Research shows Tuesdays and Thursday are the best days of the week to send emails (it might be different according to industry)

  • Research shows early hours (6 - 10am) and evenings from 7 pm are the best times to send emails (but I prefer mornings and you also need to consider time zones)

  • Try Saturdays, few people send emails during the weekend you might have a great chance to get your email read.

  • Subject lines like; nice to meet you, are you available? mentioning your referral etc. works

  • Research shows that personalized emails get the most opens; try as much as possible to address your lead by their first name, use greetings like hi and hello. They are more personalized greetings (depends on the work culture of the company)

  • Punctuation marks work sometimes, so try the exclamation mark and question mark

  • Also look at your spam: see what Gmail automatically puts in spam, look at the subject lines and punctuation.

Sales prepare you for every unit within a company because to thrive you need to be self-motivated, open to change and be flexible in your approach. Enjoy the process; the struggle to get a lead, the persistence to get a response, the meetings, kick-starting negotiations, agreeing on terms and finally closing and execution and you never know enough!

Look out for my next article on lead generation, tracking, and transition to the next phase in the sales pipeline.

Selah… pause, think about it and try it

Legal Agreements and Pitfalls to Avoid with Olisa Agbakoba Legal

Ayobamigbe 

A bit Intro about Seni.

Olaseni was called to the bar in 2015, joined the firm of Olisa Agbakoba Legal in 2016. I am a member of the dispute resolution team and corporate/commercial practice group of the firm.

Thank you @Olaseni Aka-Bashorun  few more Ayo’s will make the Nigeria a great Nation but it’s more about you than me sir!

@Olaseni Aka-Bashorun has shown significant experience in areas of civil, commercial, labor and administrative law which he has brought to bear in cases he handles at the firm. Olaseni is a seasoned intellectual property (IP) practitioner, always providing cutting edge solutions to legal issues with his in-depth experience in matters and issues bothering on intellectual property rights and law

Olaseni is a gem, he works with clients o develop and execute offensive or defensive strategies, as appropriate, to achieve optimal outcomes in distressed and special situations. He is an astute professionals, a gregarious man and a team player!

You have the floor @Olaseni Aka-Bashorun


Olaseni Aka-Bashorun 

Thank you Ayobamigbe. I am glad to be on this platform to share knowledge on the intricacies of legal agreements. I promise to do away with the legalese and make my messages as simple and concise as possible. Should i veer away from this promise, please do well to put me in check. Lol


Ayobamigbe 

Thank you for that Seni, I will sure make sure this is just all about IP, thank you for your time.

Can you start with brief introduction to Intellectual Property


Olaseni Aka-Bashorun

Intellectual Property simply put is the fruit of your labor, it is the product of your creativity, that the law protects from being stolen by others. They are intangible rights conferred over certain rights, such as copyright, trademark and patent.


Ayobamigbe 

Intellectual Property has been seen as a very interesting topic for us here in Nigeria as we copy and paste a lot. What are the real fruits and how to we keep our fruits


Olaseni Aka-Bashorun
So like i said Intellectual Property rights essentially revolves around copyright, trademark and patent. For copyright, the law has established that there are certain works that have copyright and they are six in number, namely- Literary Work, Artistic Work, Musical Work, Cinematograph, Sound Recordings and Broadcast.

A brief definition of copyright is that it protects the expression of an idea in a definite form, this suggests that an idea, in its abstract form doesnt have protection under copyright, except it is writing down or printed or stored in a any form  through which it is capable of being perceived by the public. Ideas on the other hand can be protected under the Breach of Confidence, which is that you shared your idea with someone and they are bound with a duty of confidence, which if it is breached you can sue them


Ayobamigbe 

We work with a lot of developer, designers and so on and we hear a lot of that man stole my idea, and he just tricked me to sharing my knowledge, how do we make out ideas and brainwork dynamic and secured?


Olaseni Aka-Bashorun

So the way I will advise for your idea to be protected is have an NDA in place at the point of discussing your idea with someone or we go the route of the duty of confidence but some factors have to be proved before you can succeed under a claim of breach of confidence


Ayobamigbe

But then someone wants to help me and he is promising me money to implements my thought process how do we have a culture that makes an NDA friendly.


Olaseni Aka-Bashorun

Ideas are not protectable under intellectual property law essentially


Ayobamigbe 

Now we understand, your basic idea is a free entity. So what can be protected my law is it a well thought out and written plan?


Olaseni Aka-Bashorun 

Hmmmmm. About imbibing a culture that is NDA friendly, i think the way to go is that at the point of sharing your idea with anyone, if they show signs of not wanting to sign your NDA, just flee or better still share it and bring a claim of breach of confidence if you see that your idea is being executed by the person you shared it with

Ideas are seen as building blocks, they are in the public domain. That is why Uber and Taxify can compete in the same market without saying an idea was stolen. It is only the mode of operation that differs and that's where software copyright comes to play.


Ayobamigbe 

Thank you about briefing us about Legal terms that works with IPs so what are the pitfalls to avoid.


Olaseni Aka-Bashorun 

Okay so when going into an agreement, there are a couple of things that you should be mindful of. Foremost being the Term/Duration of the agreement, contracts should not be in perpetuity. There should be certainty of time, which means, a specific start and end time which would then be subject to renewal if the parties are cool with that

Secondly, intentional verbosity of clauses. Most lawyers derive pleasure in confusing their audience, so if there are clauses in your agreement that you don't understand, you should ask for clarity from either the person giving you the contract, the person's lawyer or your lawyer.


Ayobamigbe 

Yes @Olaseni Aka-Bashorun you people like Big words and it’s more harmful for us :smiley:


Olaseni Aka-Bashorun 

Thirdly, be sure who the parties to the contract are so that you know who is responsible for what and who should be held accountable/liable when something goes wrong in the contract

Also copyright, ensure that your copyright over your work is expressly stated to be yours and that the other party can lay no claim to it or that you are not devolving your copyright or any of your intellectual property rights by entering into the agreement


Ayobamigbe

Hmmm, so also for partnerships and co-owned initiatives how best can work things out when you don’t have a split formula


Oyewole 

Great conversation @Olaseni Aka-Bashorun

A quick question though, is it possible to place value on Intellectual Property? If yes, how do you then value it?


Gozie Udemba 

@Olaseni Aka-Bashorun You mentioned the types of work that are covered by copyright. Are software protected by copyright in Nigeria?


Olaseni Aka-Bashorun 

Good question Oyewole. The value that is placed on intellectual property emanates from the individual, taking into consideration the time, effort and industry expended into the work to make it yours. It is the product of your brain, you should determine what its worth.


Oyewole 

@Olaseni Aka-Bashorun So this means the value placed is at my discretion... Hmmm......


Ayobamigbe 

Great, so @Olaseni Aka-Bashorun can you talk about some of the services you will be offering at the ‘Built to last in Africa’ event and how attractive your pricing will be specifically for us in the EDG!


Olaseni Aka-Bashorun

Our Legal Services will be broken into 3 packages which are:

OAL Starter Package (N75,000- N150,000)

Services include:

Review of 5 Agreements/Legal Documents

Provision of 2 Legal Document Templates for the business

Provision of Regulatory and Compliance Advisory with respect to the

specific industry the business operates in.

Package Validity is (3months)


OAL Early Stage Package (N 150,000-N250,000)

Services Include:

Review of 10 Agreements/Legal Documents

Provision of 5 Legal Document Templates for the Business

Provision of Regulatory and Compliance Advisory with respect to the specific

industry the business operates in.

Negotiation and Business Advisory.

Package Validity is (6months)


OAL Pro Package (N200,000 and above)

Services Include:

Trademark Registration

Review of 10 Agreements/Legal Documents

Provision of 10 Legal Documents Templates for the Business

Provision of Business Advisory

Negotiation

Regulatory and Compliance Advisory with respect to the specific industry

the business operates in.

Package Validity is (9months)


Stand Alone Services

Company Incorporation Services

General Business Litigation

General Business Dispute Resolution and Mediation Services

Sean, what do you think?


Ettie I. (Ingressive)

@Olaseni Aka-Bashorun good evening  to you, the services are for monthly duration, is there something for an EDG member who wants a single service

Like a one-off ?


Olaseni Aka-Bashorun

Good Evening Ettie, yes but it will be based on assessment of the task we are given to do. I won't be able to say right now but be sure that we are aware of the peculiarity of the players in this community and our costs are tech-friendly.


Ayobamigbe 

Thank you so much @Olaseni Aka-Bashorun your time with on this webinar has been productive and we appreciate all the resources and knowledge shared. We hope to have you at the ‘Built to last in Africa’ for further conversations and one on ones.

Do have a great evening, thank you for your time :pray::skin-tone-4:


Olaseni Aka-Bashorun 

Thank you. Have a good evening

Join the conversation and be a part of the EDG community.  Learn, network and connect with over 1000 Entrepreneurs, designers and developers in the EDG community. Join the EDG now!

AMA with Babajide Asegbeloyin

Few weeks ago we had our monthly Ecosystem Hangout at Hub One on Financial literacy hosted by Mrs Rolayo Akhigbe

It was an amazing time as she did justice to the topic and today we have Mr Babajide also from FCMB to host the webinar

Our webinar on the 11th of July was a follow up of the Ecosystem Hangout, our guest on the EDG group was Babajide Asegbeloyin.

Babajide is currently the Team Lead, Techspace Ecosystem Business at First City Monument Bank, where his role involves growing and curating the most diverse community in the tech ecosystem and creating impactful partnerships with various organizations and stakeholders in the Nigerian technology ecosystem.

He drives the Bank’s engagement with Tech Start-ups, Incubators, Accelerators, Tech Media Companies, Angel Investors, Innovation Labs, Venture Capitalist, Government Agencies etc.

He also manages the Bank’s newly set up Tech Hub - Hub One, by executing the Bank’s strategic objectives for the Hub. Prior to this, he was, Product Manager – Electronic Payments and Collections in the Transaction Banking Product Group.

He joined FCMB through the Graduate Development Programme. The programme was an intensive program designed to build the bank’s talent pool to raise a new generation of leaders. The Graduate programme combined job rotations across all the departments of the Bank and a rigorous in-class training.

He has a Master’s in Diplomacy and Strategic Studies and a Degree in History and Strategic studies. He is very passionate about the Technology Ecosystem in Nigeria.

Below is the conversation that Babajide had with the community.

Ayobamigbe

Great to have you tonight to discuss financial literacy for techpreneurs and major challenges @Babajide Asegbeloyin

Babajide Asegbeloyin

Thank you

Ayobamigbe

So guys let’s start. @Babajide Asegbeloyin please kindly explain why it is important for me as a tech guy to keep financial books, my bank statement should be enough right?

Babajide Asegbeloyin 

For any business to survive and grow , you must monitor your life blood

a Tech guy or Tech start-up is seeking business prosperity, hence he or she needs to monitor much is coming in and how much is going in and out

Beyond your survival, it is an important part of the growth structure for any business , because when you finally hope to receive funding via credit/debt or investment in exchange for equity your stakeholders will like to review your business

The life blood of any business is ur finance…

whoishabyb 

@Babajide Asegbeloyin I have a quick question, I'm confused about the difference between Financial literacy and financial capability. What is the difference?

Oyewole 

Thank you @Babajide Asegbeloyin

What are important financial elements that I need to put in place to make my organisation/business attract funding?

And what do you mean by investment in exchange for equity?

Babajide Asegbeloyin 

Thanks Oyewole.

Investment in exchange for equity can be called equity financing
a scenario where a business receives capital or money to give a part of his business to the entity who provided the capital. There are several elements that can attract investment into your business on the financial part- One is proper bookkeeping two is a clear show of financial discipline.

Oyewole

@Babajide Asegbeloyin So this means that I must ensure that I keep all records of my financial transactions

Babajide Asegbeloyin 

@ Oyewole...Yes once it is pertaining the business

Ayodele

@Babajide Asegbeloyin so how do you advice one manage the spending in a startup?  especially if your early days has to be expense intensive?

Ayodele 

@Babajide Asegbeloyin considering the banking and finance space in Nigeria, which is more efficient, credits, notes or debt?


Babajide Asegbeloyin 

@ Ayodele, on your question around efficiency comparison between credits,notes or debt…
Credits and Debt are the same


Oyewole 

Ok... Thank you @Babajide Asegbeloyin

I have another question....

I always hear about profit and all but how do I know that my business is profitable?


Babajide Asegbeloyin 

when the amount you are making is more than your are spending....

that is it in simple terms


Oyewole 

Ok... Thank you


Ayobamigbe

Great anyone with more questions

Also what’s the cheapest way to structure your numbers and keep the details at for an SME


Oyewole 

But if my business is not making profit, does it mean that people can not invest in it?


Babajide Asegbeloyin

people can invest when they see great potentials for profit....


Ettie I. (Ingressive) 

Good evening @Babajide Asegbeloyin


Babajide Asegbeloyin 

so a business can get tonnes of investment even if they are not profitable

the prospect of profitability is key

some investors also invest for larger goals that could be social based


Ettie I. (Ingressive)

A good way to source funding is private equity or external debts and this is usually by financially savvy Nigerians cos they know Nigerian bank interests rates are double digits

What happens to the petty trader or sme with little financial options ?

Does FCMB have a plan to create a new outfit that behaves just like a PE fund and make exits from savvy founders or will just keep going on as is?


Babajide Asegbeloyin

We have a couple of plans similar to what you have described , however I might not be able to share that on this platform


Ettie I. (Ingressive)

Ok, it’ll be nice to know and if that could be extended to our community here


Babajide Asegbeloyin

ok


Ayobamigbe

@Babajide Asegbeloyin is our man, Ingressive & FCMB are good partners we can sure count on his support to bring us in any major development or offering that helps our community right ? 


Babajide Asegbeloyin

yeah


Ayobamigbe

Great @Babajide Asegbeloyin so we have about 5 mins to round up, as a banker and tech community builder, what’s your final words on financial consciousness for the techpreneurs when they are about to start a business?


Babajide Asegbeloyin 

“Your finance is ur life blood

Treat it with utmost care

If you don't know much about finance ...get someone who does.

to support your business”


Ayobamigbe

Great stuff. Thank you so much @Babajide Asegbeloyin we appreciate the insights and your time to enlighten our community. We hope to connect with you again very soon. 


Babajide Asegbeloyin

Thank you Ayombami

I appreciate the time

Well done .


Babajide Asegbeloyin’s team run Hub one by FCMB at the 10 Hughes street Yaba, you go there for enquiries about their friendly pricing for an beautiful space to work out off.

Have a great evening everyone.

To be a part of the conversation, join the EDG community HERE.

10 Things that requires Zero Talent

“ The only skill that can’t be transferred is your attitude, you don’t learn it you exhibit it, that's who you are ”

5 am in the morning the first thing I pick up as every regular millennial is my phone but what I did differently today was to click on my LinkedIn app instead of Instagram; The welcoming post was Barry Newman’s article on “How to Get that Job” where he explained more on Molly Fletcher’s concept of ’Things that require ZERO talent’.

As an HR practitioner, I have heard discussions and attended round-tables centered on how millennials have positioned themselves in the job market with demands in high perks, flexibility and control of their time, request for attractive offices.

Generation Z is approaching the employment market with more employee disruptive strategies based on the evolution of digitalisation and a mindset that leverage both offline and online extensive access to information. According to McKinsey & Company, ‘the members of Generation Z are true digital natives who are creating and interpreting new trends to suit their integration into the job market’.

Majorly shaped around the perception/principles that made the ‘Boomer Parents’ achieve a lot in less prosperous times the digitisation of the world and the capital inflow to back the biggest innovations in almost all areas of the technology ecosystem.

An opportunity for every graduate or smart individual in the Nigerian market is the opportunity gap between refined skill set and the informal market which rules a large portion of the economy because technology and innovation have not diffused into all areas of the market except the principal cities.

Below are 10 things that require zero talent for you but are the most profitable things to invest your life in and guidelines that guarantee you success in every individual.

  1. Being on Time: Approaching an economy where the old few rules the vastly populated young people. Respecting time and strictly being punctual is a sign of respect/seriousness that will always give you a foot in the door in all engagements. And it's noted that there are 2 clocks; the normal time and the Nigerian time.

  2. Work Ethic: Your work ethic is mostly built around your passion. The work ethic at different times outshines talent, it shows hunger and fire to succeed and this is most times self fueled.

  3. Effort: Ability to try despite all odds and uncertainty makes people place a bet on you. Lots of outstanding testimonies have come by people putting in an effort in widely uncharted territory.

  4. Energy: according to Benjamin Franklin “Energy and persistence conquer all things’. No matter the hurdle, challenge and aspirations, positive energy has been seen as a connecting dot between you and your goal. A little bit more energy the closer the glory.

  5. Body Language: The most intuitive people understand their environment and individuals in the first 5 minutes they arrive in a new space. Body language is the conscious and unconscious movements and postures by which feelings are communicated. Its important people understand you always have a positive mindset.

  6. Passion: As defined by Cambridge dictionary ‘passion is an extreme interest in or wish for doing something, such as a hobby, activity’ Though the word passion is overused because it has a strong in-debt meaning but its a skill that will pick you out of the lot if its channeled to effective output in any project you find yourself on.

    “ ...your competence can be questioned based on the result but the ability to outwork others by doing extra work builds your capacity and output.”

  7. Doing Extra: An established leader once told me at an entry-level or graduate-level competence is not a defining factor because your competence can be questioned based on the result but the ability to outwork others by doing extra work builds your capacity and output. The bible says “show me a man diligent in the ways he will sit with kings and not mere men’ always put in extra when you find the platform to outwork the rest.

  8. Being Prepared: The most common quote that welcomes you into Adulthood is “if you fail to plan then you plan to fail”. Abraham Lincoln popularly said ‘ I will prepare and some day my chance will come”. All you need to do is always be prepared and BE READY! When preparation meets opportunity… success is inevitable.

  9. Being Coach-able: At the early career stage your ability to gain positive feedback is a core for progress, you must have an open mindset and be coach-able in an environment like Nigeria. The school curriculum teaches you to learn but the society/ job trains you on essentials skills to survive and succeed in a given circumstance.

  10. Attitude: The only skill that can’t be transferred is your attitude, you don’t learn it you exhibit it, that's who you are. No matter how skilled you are, a bad attitude will always make your talent irrelevant because it is an essential recipe for success. Attitude simply shows your mental fitness in different situations.

Leveraging Digital Media For Business Growth With Adewale Adetona iSlimfit

This is a tweetchat with Adewale Adetona, @iSlimfit also known as Adewale is a professional digital marketer and the convener of Lagos Digital Summit! Hello Adewale!

@iSlimfit
Hi guys, good to be here. Keep the questions rolling.

@_Ingressive_
Awesome, it’s good to have you here. What is digital media?

@iSlimfit
Digital Media simply put, refers to the various platforms where people communicate electronically, in form of text, image, video and audio.‏

@_Ingressive_
Awesome, as a digital media professional, how would you advice a small business to leverage on these platforms and how do they identify which is best for their businesses?

@iSlimfit
1. Stay abreast of the trend as it relates to your business, so as to help you make informed decisions.

2. Ability to research and learn from successful brands of similar interest.

3. Develop meaningful relationship with others for collaboration.

@iSlimfit
Per identifying the right platform, the onus is on you as a business owner to study and identify the platform where your TA is located. Some businesses are positioned to sell better on Instagram than you would sell on LinkedIn. #IngressiveChatWithIslimfit

@_Ingressive_
Nice, to our third question. To have a presence online, one needs to create content and do content marketing. Can you please explain what content marketing is and what’s involved in creating a content marketing strategy? #IngressiveChatWithIslimfit

@iSlimfit
Content marketing involves the generation of highly effective and engaging content (videos, blog post, tweets, memes etc.) intended to stimulate the interest of people towards a particular service or product.

@iSlimfit
The basic thing is to understand your audience, test out diverse contents and see which resonates better with them. Then of course keep refreshing and dishing out more of such contents to meet your objectives.

@_Ingressive_
Thank you Wale, let’s ask a quick one on social media. Chances are audiences are active on one or more of the major social networks. Why is social media really important and how can a business use social media to get sales?

@iSlimfit
I think the first part of your tweet answers the first question. The idea is to be able to reach your target audience in a cluster where they are easily found.

@iSlimfit
Conversion often times is the major challenge businesses face using social media. But with the right budget and tactics, ROI is guaranteed.

@_Ingressive_
Nice, to round it up. What is influencer marketing and why is it important for businesses to include it in their marketing strategy?

@iSlimfit
Sorry, had to pick an urgent call... This involves leveraging the influence of brand advocates who have a well defined audience in a particular niche as it relates to your brand.

@iSlimfit
It has become imperative for brands to include Influencer marketing in their marketing strategy cos it's a guaranteed way of taking their brand message to desired audience who are readily established within the reach of the influencers.

@_Ingressive_
Thank you very much Adewale for your time, it’s been amazing and insightful!

@iSlimfit
My pleasure. 🙏


Follow us on twitter to be a part of our social media conversation, it is always fun on that side.

Best Ways To Increase Engagement Within Your Community with Peter Ekene

We had a #tweetchat with Peter Ekene, he is a Software Engineer and facilitator at AndelaNG. The topic of the chat was focused on “Best Ways To Increase Engagement Within Your Community”. This conversation is for community managers, community members, and communities that are looking to grow engagement within and also increase community members.

Below is the conversation between Ingressive and Peter on Twitter. You can check out the hashtag here #IngressiveChatWithPeter

We're about to start our tweetchat with @kenny_io, and we'll be chatting about community building and how to increase engagement in your community.  Join the conversation #IngressiveChatWithPeter

 
peter_ekene.jpg
 

@kenny_io 

It's good to be here!!, thanks for this opportunity to share my thoughts on this amazing topics.

@_Ingressive_
Welcome Peter! We are happy to have you here. Let's start with the basics, what is community building? 

@kenny_io

Getting courses for developers/designers at free/subsidized rates, organizing events, conferences, hackathons, volunteering, mentoring, teaching, attracting opportunities are all different ways we can all help build our immediate communities. 

@_Ingressive_ This is awesome! To the next question, how do you do community building?

@kenny_io 

Anything you do for the benefit of the community is community building like I mentioned, it could be volunteering to take up roles at community events, helping developers get access to more opportunities, organizing and co-organizing these events 

@_Ingressive_

Ah, nice! To the main topic of the day. How do you increase engagement in your community?

@kenny_io
There are a few ways you can go about this, First, I’ll say that one of the best ways to increase engagement in communities is to initiate engaging activities for the community.
With this feeling, next time, he/she will want to do more than just attend because generally, people are more inclined to give their best when they know that their best will make a difference.

@_Ingressive_
That was a lot and it was very insightful, you mentioned tools earlier. Advising a community manager, what are some effective tools for community building online? ‏ 

@kenny_io
First, I’ll say, have a Slack channel, Telegram group or whatever works for your community. Somewhere you can all come together online and talk about your ideas and activities.

You can also use Trello for task assignments. If there’s an upcoming event or program, it will help you in managing individual tasks and collaborations within the community. 

Discourse is also a great tool for dynamically managing discussion threads. Finally, social media is your best tool, I'll say: use Twitter to your advantage and you will have an amazing community both on and offline.

@_Ingressive_ 

It’s been amazing, with you enlightening us with massive information. To cap this #tweetchat, we’ll be asking the last question, is community-building mission-critical for knowledge sharing?

@kenny_io 

I'll say that community building plays a vital role in sharing knowledge, but I wouldn’t say it is ‘mission critical’. 

Of course, things like conferences, free courses, community projects are all avenues that expose members to learning and collaboration but as much as they do help... #IngressiveChatWithPeter

I still believe that people who are not privileged to have access to these things can still learn and be great at whatever they want #IngressiveChatWithPeter

Would I rather learn alone than with a community of like minds? I will choose the later, but that’s just me, if you choose to go a different route, you will still be fine. 


Follow us on twitter to be a part of our next tweetchat and also join over 1200 developers, designers, and entrepreneurs in the Ingressive community.

How to Increase Sales with Chatbots - Digital Marketing

I wrote an article on Chatbots, explaining what a Chatbot is, the advantages and how it is growing significantly, you can check it here. We all know what digital marketing is and the amazing thing digital marketing uses in beating the traditional form of marketing, which is Data.

Gaining insights into user behavior really changed the game of marketing, now companies and brands know what their customers like and what they do on the internet. If you search for a ring on jumia, it is possible that for the next few days you will keep seeing ads about rings from jumia everywhere you go on the internet.

Technology has really changed the way brands interacts with their customers and the means of communication today has developed to a level that provides more human treatment of consumers. Social networking sites, for example, is like a hangout spot on the internet, a lot of people are always on these sites having fun, brands saw this and started using it to interact with their customers to engage them more, because being in their faces makes them more relevant and this leads to an increase in sales.

Over the past years, instant messaging apps have been growing significantly and statistically, they have taken over from social networks. If you study yourself, you’ll notice that you spend more time on WhatsApp and messenger than you do on twitter and facebook, this is because chatting is more engaging.

sn_chart.png


The rise of messaging apps

As a business owner who wants to sell his/her product, the next thing to do is to take your services to where your clients are spending their time. That way you make it easier for them to gain access to your services and you get to spend less on marketing. This is where Chatbots are playing a big role.

Let me give you a quick brief on the five Cs of Chatbots

  1. Consistent :  Since Chatbots are driven by Artificial Intelligence, they eliminate any possibility of human error, making for smoother lead creation and conversion. Chatbots are also self-learning, so they constantly adapt to grow even more efficient over time.

  2. Context-driven :  Chatbots are capable of gauging emotion and tweak their behavior based on the customers' pre-determined profile, like age, gender and location.

  3. Conversational : Chatbots replicate everyday human interaction more accurately than actual humans do. The vocabulary we use with our friends and family doesn’t cross over in companies interactions with clients. Single word commands on FAQ pages like “download”, “log-in”, “click here” is how businesses suffer from social communication disorder and lose customers.

  4. Compatible :  Chatbots are endlessly malleable, regardless of business or function from simple lead generation to full-fledged automated sales, all made possible by a little pop up on the bottom right of your screen.

  5. Cost Effective:  Chatbots aren’t just less expensive compared to their alternatives, they’re an outright steal.

In conclusion, messaging apps have become the top destination for brands to reach consumers, it’s no surprise why chatbots have become so popular. By implementing a chatbot into your marketing strategy, you’ll be able to learn about your audience, tailor your marketing efforts, reach new consumers and monetize your social media profiles.

This is the part where I tell you to do something but I don’t have anywhere to redirect you to, so just clap for me if you enjoyed this article.

Financial Literacy for Techpreneurs

The foundation of any successful small business is selling a product or service for a profit. However, that level of financial acumen is not enough to make a business successful. There are many additional ways to make money if you have the financial knowledge to do so.

On the 29th of June, we had our Ecosystem Hangout at Hub One and our guest speaker for the day was Rolayo Akhigbe, the founder of High Impact and the Divisional Head, Transactional Services, at FCMB. 

The day was filled with insightful tips, tactics, and strategies entrepreneurs can be more financially tactic with their businesses. ⁣

The hangout started at approximately 12:00 PM, Ayobamigbe Teriba, the HR & Operations at Ingressive started the conversation by introducing himself and everybody present at the venue also introduced themselves, their businesses and what they planned to achieve from the event. This was followed by a giveaway announcement by the Ingressive communications lead, Wasulu Habib.

The guest speaker started by introducing herself and also explaining what she wants everyone to go home with.

_MG_25393.jpg

She started by asking the attendees three questions:
1. What are your business goals –list 3

2. How do your current practices match your goals?

3. What do you need to change?

She further explained that every entrepreneur needs to have a clear goal on what they want to achieve, and what they need to change, by tracking and monitoring. Growth can not be measured without tracking and monitoring.


She touched down on the key factors to consider when choosing finance:

  • What is it for? Long vs Short term business goals

  • Repayment terms – from tight to flexible

  • Impact on Ownership

  • Impact on Control

  • Interest rate and Fee Structure

  • Personal reputation

  • Internal v External finance

You can download the rest of the slides below 

**download here**

After the presentation, came the QnA. Rolayo answered questions and also gave resources that can help the ecosystem hangout attendees get better with the finance of their businesses. 

The Ecosystem Hangout was rounded up with networking and refreshments. 

The next ecosystem hangout would be happening on the 16th of July, which will be focused on collaboration and partnership, our partners will be giving up to 60% discounts on the deal day. You can read more and register here.

You should also join over 1000+ entrepreneurs, designers and developers on the EDG channel.

5 Quick Ways To Validate Your Idea

If you have a business or you’re thinking about starting one, it’s going to be in the real world. Not in your mind. Your audience and customers are going to be real people, not imaginary. So why are you validating ideas in your head? You need real, hands-on feedback. This feedback helps you make better business decisions.

Idea validation is the process of testing and validating your idea prior to launching your business name, tagline, product, service or website.

I know the next question on your mind is “Why Should I Do this Idea Validation Thing?”

The quick answer is, it will save you a lot of time and money, as well as generate interest in your idea. Since you’re testing your idea, you will be exposing it to the marketplace.

Let us dive into the 5 quick ways to validate an idea.

1. What problem are you solving?
Successful products solve problems – plain and simple. Most successful entrepreneurs take a problem/solution approach to their startup brainstorming. You can do this by first identifying a problem and then building something that is a solution to that problem. If you can solve someone’s pain through your product then that product adds value to the user’s life and he or she will continue to use it and even pay you for it.

A great example of a startup that solved a problem is Gokada. I live in Lagos, I can tell you firsthand that before Gokada came along it was a very painful experience trying to get to your destination quick on the streets of Lagos. You’d be stuck in traffic with other people & cars, who are all competing to get to there destination quick, you could be in the yellow bus, yellow cab, or even an Uber or Taxify cab. You would still spend over 1hr on a 15minutes trip. This is the same process for every Lagosian that is stepping out of their house. This could be a 2 hour to 3 hours hold up during rush hour.

Gokada and other bike hailing services launched and solved that problem instantly. Now you can push a button and your bike man arrives and gets you to your destination within minutes. Problem solved. Pain killed. And now Gokada is valued at over $1 billion dollars.

2. Would you use it?
One of the best tests for validating your idea is to honestly ask yourself if what you are building is something you would personally use.  It is important to build something that you would use personally. If you don’t understand the end user or the market well, it is going to be a more challenging road to building a successful product and business. If your expertise is in consumer products and you are trying to build the next great robotic company, you might want to rethink that. Anything is possible, so don’t let me stop you if you want to go after a totally new space than you are used to, but your path to success will be smoother if you stick to what you know.

3. Would other people use it?
You’ve identified you are solving a problem, and you are building something that you yourself would use. But, will other people use it? That’s your next big question to answer.

This question is actually a simple one to answer. Build a simple online survey and share it within your community. You can even use Google Forms for this. Write out a set of generic questions designed to uncover the pains and problems your product will solve. It’s important to make sure that other people view these issues as pains and problems too. Make it anonymous so your friends and family feel comfortable answering honestly.

If you need more responses to gain statistically significant survey results, you can use a service like Survata. For $100 you can get 100 people to answer your survey and you can target a specific demographic. The results of a survey won’t lie. You’ll get real feedback from target users. It’s best to listen to what they say!

4. Does your idea already exist?
You may have an awesome idea. It may solve big problems. Users may love it. But, did someone else already create it exactly like you were planning on doing it? If your great idea already exists in the same way you planned it, that doesn’t necessarily mean you won’t be successful. It does mean your market exists and there is a demand for your product.

If you do feel passionate and motivated to go ahead, amidst a competitive landscape, your next objective should be to figure out a way to differentiate and position your product as the best solution in the marketplace and why it is different and better than the other options.

5. What is the size of the total addressable market?
Total Addressable Market (TAM), is the indication of how much revenue opportunity there is for a product, or what the overall universe for the business opportunity is. If you could capture 100% of the available market for your product or service, what would your annual revenue be? That’s another way to look at it.

Let’s assume a real-world example by looking at the agriculture industry. If you are building a mobile app for farmers who want a way to find other farmers with the same farm produce in their neighborhood for the purposes of scheduling meetups to learn about oil palm, that’s going to be a niche product and small TAM. The farmer has to have an oil palm farm, has to have a smartphone to run your app, and has to be interested in learning about oil palm. But if you are creating a mobile app that connects farmers to insecticide vendors, for instance, then your TAM is every farmer in the world with a smartphone. Now, that’s a much bigger TAM.


To round it up

Your business is your baby. Show your love and care for it and for your customers. Once you are confident that you have a validated idea you will still need to build an awesome product for it to take off.  You may have the best business plan in the world, but without customers, your business is nothing. Create a thoughtful customer-acquisition plan and marketing strategy and be prepared to explain it to investors, partners, and stakeholders, as this will undoubtedly be the first questions they ask.

Never forget, it is much easier to build a business around a demand than to build a demand around a business.

Whether or not to be a product manager with Dadaben

We had a #tweetchat with Dada Benjamin, he is a Solutions Architect at SoftcomNG, and also Editor in chief @dadabenblog. The topic of the chat was focused on “whether or not to gop into product management”. This conversation is for recent graduates with an entrepreneurial mindset who are thinking about what would be the perfect job for them. It’s also for people thinking about moving into product management.

Below is the conversation between Ingressive and Benjamin on twitter. You can check out the hashtag here #IngressiveChatWithDadaben

@_Ingressive_ It's good to have you here! Aside from intellect, smarts, the power to adapt, think and act on their feet? Product managers are motivated to do the job, can work with multiple types of teams and has the ability to prioritize features that they already know users are looking for.
How would you explain Product Management to a 5-year-old?

@DadaBen_ Well, first of all, whose five-year-old wants to learn about Product Management? Me to a 5-yo: Product Management is what Medicine used to be in my days.
Up until 10 years ago, I wanted to study Medicine because of the times and seasons. But, now even you, Junior has a phone at five! The times are changing; we are in the internet age and some of the world's wealthiest billionaires are Founders/CEOs of "Product" companies built on the internet.

You know Facebook? Facebook is what we'll typically refer to as a product. So the act/process of bringing a Facebook to live is what is called Product management.

(Let's have a deeper conversation when you are 15).

@_Ingressive_

Oh, nice! Thanks for breaking it down. Many people don't know the difference between project management and product management. What is the difference between a project manager/product marketing manager and a product manager?

@DadaBen_

(Phew! Since we are back to talking to adults, it's time to throw in the big-big grammar).

With Product management and its "affiliates", its usually all semantics. And it's true definition can only be found in how the company defines the role.  However, if we wanted to define it based on 'popular' understanding; their differences can be identified when we decouple the terms. Yet, one thing is clear, there is "management" in all three.

So, first, what's a product?

A product is an entity---it can also be a service packaged as a product. LOL. Basically, a product is anything that can be packaged and sold.

A project has 3 major constraints;

- scope (extent/coverage)

- time-bound (delivery) and

- budget

Now, product marketing can be defined as marketing for a product, TBH, it is really that simple.

However, when you start to uncover what it takes to "package" something (as per product), you now begin to see where things like road-mapping, user research and even marketing come in.

So, in the rare cases of companies that have all three, the Product manager is responsible for the delivery cycle and marketing of the product.

To summarise, the other guys like Product marketing manager and Project manager will report to the Product Manager...who has the mandate to build the right product and make it succeed in the market within  resource constraints

@_Ingressive_ Awesome! Very insightful. This leads to the question should a Product Manager know how to code/Is it a requirement for a PM to be a developer or know how to write a piece of code?

@DadaBen_

LMAO, this question na set up.
"Should a Product Manager know how to code?" Maybe not.

But should the manager know how the web works and all those other things, yes.

"Is it a requirement for a PM to be a developer", Clearly, no.

In fact, I'd argue that if there should be a technical requirement for a PM, it should be how to design. Where Design speaks to the "how" things should work. I think the discourse around whether a PM should have a technical background comes more as an advice than the rule.

My advice: Let the role/JD guide what a product manager should know or have. But broadly speaking technical expertise is a plus.


@_Ingressive_ Okay this is amazing but how do you know product management is what best fits you? Well, how do you know Medicine is what's best fit for you? Or Engineering? Or Law? Or Music?

If I were to give a step-wise process, I'd say:

1. Look to your strengths/skills,

2. Interests/Motivation

3. Luck/Times

@DadaBen_

For instance, I wanted to be a PM because:

1. Strengths/skills: I had spent the better part of my education in a technical field, AKA I had a technical background

2. Interests/Motivation: In SV, they are about the most paid!
3. Luck/Times: My desire to work in a Prod. Mgt role is largely influenced by the company where I'd be doing the PM.

Remember, it is the company that determines whether you are an Enterprise PM or consumer (B2C) PM (I think this is sexier but more Snr

In summary, if you want to be "CEO" of a product, can motivate people, learn a few things like the tools and terminologies. Then, go test out (either on a fun project or something) and shoot your shot at the companies you want!


@_Ingressive_ That was supposed to be the last question for the #tweetchat. It’s been exciting, enlightening and fun. Thank you @DadaBen_ , to round it up where do you think is a good resource for learning about product management?

@DadaBen_
Err, tricky. But when I was starting out my first ever prof. PM role, I signed up to @udemy's Become a Product Manager.

@_Ingressive_ Awesome! The conversation is open for questions. If you still have questions on whether or not to get into product management, ask your questions now and don’t forget to use the hashtag #IngressiveChatWithDadaben. Thank you for your time @DadaBen_!



Follow us on twitter to be a part of our next tweetchat and also join over 1200 developers, designers and entrepreneurs in the Ingressive community.

Leveraging Digital Media for Business Growth

On the 1st of June, we had our Ecosystem Hangout at EdubridgeNG and it was a day filled with insightful tips, tactics and strategies businesses can leverage on digital media for business growth. ⁣

Adewale Adetona, better known as iSlimfit was the first speaker and Ized Zegbua, convener Digiclan, and CMO Tora Africa was the second speaker.


The hangout started at approximately 11:00 AM, Ayo Teriba, the HR & Operations at Ingressive started the conversation by introducing himself and Sean Burrowes(COO), Sean talked about his experience and how Ingressive is working hard to push the African tech community to the next level with a community of over 15,000 Entrepreneurs, Developers and Designers. 

The representative of EdubridgeNG was the next person to address the over 50 attendees, about the advantages of digital skills.


 
islimfit.jpg
 

The first speaker of the day was Adewale Adetona, Assistant manager at SystemSpecs and convener Lagos Digital Summit.

He presented the introduction of digital marketing, Adewale talked about the introduction of digital media and the different forms of digital media businesses can use to grow and make sales.

Download presentation here ⁣

When he was done, he received and answered a lot of questions before he ended his session.



ized.jpg

Ized Zegbua of Digiclan and Tora Africa, was the second and last speaker of the day. She came on and took a fireside chat with all the attendees, talked about her experiences in the digital media space, the opportunities and the growth. Also explained the value of content marketing, the process and results.

⁣These are some of the key takeaways from the Hangout:

  • Marketing via digital platforms offers a more affordable alternative to the traditional method. ⁣

  • Digital marketing offers a substantial return on small investments.

  • The success or otherwise of a digital campaign can easily be ascertained.

  • Businesses can use their digital platforms to build their company’s brand and reputation.

  • Digital marketing allows ad campaigns to be visible in any part of the world. This gives small start-ups the rare opportunity to go global via the immense exposure provided.

If you missed the Ecosystem Hangout there will be a follow-up conversation on the EDG channel.

Download presentation here free!


AMA With Joseph Agunbiade the founder of BudgIT

On the 9th of March, we hosted one of our bi-weekly AMAs on slack, our guest for this insightful session was a Techpreneur, Joseph Agunbiade.

Joseph is the Founder of Univelcity a tech school that teaches young people software development, Data Science, AI and Product Design then connect them to Jobs. So for Devs and upcoming software enthusiast he is your plug.

Also he is the co-founder of BudgIT. A civil organisation that applies technology to intersect citizen engagement with institutional improvement, to facilitate societal change. He currently sits on the board.

He is a Techpreneur per excellence with companies like Getmobile Technologies, SmartED with over 15 years experience.


Ayobamigbe:

Yes, and we need you to head over to the ingressive blog to read more exciting stories like this.

Ayobamigbe:

Good evening House. Welcome to another exciting AMA session and today we have @joseph taking the session.

Ayobamigbe:

Great…

So we see that you have started a lot of tech companies and 3 not for profit organisation, can you share your motivation with us.

Joseph:

Thank you for the question.

BudgIT was the first of them. I cofounded BudgIT with Oluseun as a call by CCHUB then for a Tech solution that can solve Governance issue

That was in 2011 and ever since I have worked on a couple of ideas while some survived others did not

So at the Moment apart From BudgIT, I have Univelcity, SmartED, Resolute40(resolute40.com) and a few others in the pipeline

Ayobamigbe:

Amazing.

Joseph:

My Motivation: I am a natural problem solver

And since my training was in Technology, I have always believed that I can use Technology as a tool to help change the world

Funmi Aliyu :

@joseph when is the right time to start/ launch your startup idea or realize a MVP?


Sean:

Nice! I'm curious as to what advice you would give people like university graduates or novice devs who want to start ventures and solve problems.

Joseph:

The result is what we see today as a all this startups/company

@Funmi Aliyu MVP is your first attempt to the market. Before you go out you must have done sufficient market research and possible Market fit


Joseph:

@Funmi Aliyu And on the question of when it is the right time. As soon as you think you have a solution the world needs please launch it

Joseph:

@Sean I always recommend that as a university graduate you work first for some time usually between 3-5Years and gather experience, build your network before starting out on your own.


Olayemi Oluwadurotimi:

@joseph what advice would you give to a start up founder who has been running for almost a year and needs funding ?

Joseph:

@Sean Also develop your skills and volunteer in ventures that naturally you may not qualify by your CV to join

@Olayemi Oluwadurotimi Depending on how far you have gone. I will advice you work first for sometime. When we launched BudgIT in September of 2011 the first time we raised money was in 2013. And we had to travel multiple times pay for hotel and travel tickets. If we had not worked it would have been very difficult


Olayemi Oluwadurotimi :

@joseph I worked for two years full time in the same field before going back for HND and later worked part-time for two years during my HND

Joseph:

@Olayemi Oluwadurotimi then you can reach out to several venture capital out there for funding. You need to join platforms like F6S.com etc. Just be sure you are solving the right problem with the right Market size

Timothy :

@joseph I don't know if you ever had issue getting developers or designers to work with when starting up. My questions it's how do you get people to work with you on a particular product when starting up with little or no funds to pay them.

Joseph:

@Timothy for most of the startups I cofounded I was called in to co-found it because I am the Tech guy. So the easiest way to get a free tech service is to share equity and make the developer(s) your cofounder.

Timothy:

Oh, okay. Thanks for this @joseph

Joel Osoba :

@joseph what are the best approaches for establishing a new product in an existing market,

Joseph:

@Joel Osoba First of all how did you come about knowing that the market exists? My assumption will be that there are other people with Similar product in the Market.  And If that is the case you have to ascertain the Market Size whether you can seize a part of the market

By offering Unique product Offering, better Pricing, additional Feature etc

Joseph:

For Example, Pure Water has a massive Market in Nigeria and you want to launch your own brand of Pure Water you might just add a mouth like that of bottled water to it or make the packaging triangular  etc

Sean :

@joseph Please feel free to come to this later, but what informational resources including reading, networks, and etc.; would you suggest for those ready to launch a tech startup?

Joseph:

@Joel Osoba Whatever you do just make sure you are the PURPLECOW

Purple Cow: Transform Your Business by Being Remarkable https://g.co/kgs/k9ai4y

@Sean Travel is one of the most powerful informational resources you can have. For example, today if you have a lot of money and you are looking for an idea to start with Just travel to China and spend a week or two(2) the amount of education you will get will be mind blowing for you.

Ayobamigbe:

Wow, I don’t want this round of knowledge sharing and information to end but we just must call it a day…

Hey house it's time to say a big thank you to @joseph i am sure he has given everyone something to think about

Joseph:

Thank you @Ingressive Community, @Ayobamigbe and the entire team. Have a Good evening!!!


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AMA with Chidi Nwaogu the founder of Publiseer

On the 16th of March, we hosted one of our bi-weekly AMAs on slack, our guest for this insightful session was a Techpreneur, Chidi Nwaogu.

Chidi Nwaogu is a serial Internet entrepreneur, computer programmer, Westerwelle Fellow 2019, Yunus&Youth Global Fellow 2019, SensX Fellow 2017, winner of Startup World Cup Nigeria Regional Competition 2019, and first place winner of OD Impact Challenge 2018. Nwaogu started his entrepreneurial journey when he was 16 with the creation of 9ja Boi Interactive, a video game development company. Today, Nwaogu is Co-founder and CEO of Publiseer, a digital publisher for African Creatives, described by Konbini as “one of the largest digital publishers in Africa” and identified by IFC as one of the startups “that could speed up innovation in Africa.”

What was the main motivation to starting a company at 16?

Chidi Nwaogu:

Well, for me, I have always been fascinated about how things are created more than how to use them. While playing video games with my peer, what always runs through my mind is "the process in which the game was created." So after graduating from high school, I decided to learn how to develop video games. Before this, I had already starting web design by learning HTML and CSS when I was 13. Within two weeks, I had learnt the basics of ifelse, dowhile, dountil, and a bunch of other statements. I had learnt about sprite and object oriented programming. And in the second month of learning to code, my twin brother and I created our first video game. This was when we decided to start a video game development company.

"Before this, I had already learnt web design" [correction]

How did you build your team?

Chidi Nwaogu:

My team was built gradually though. I started off with my twin brother, Chika. It was only logical since we have done this several times before. We've worked together since we were 16, and had co-founded, grown and sold two tech startups since 2009. My twin and I ran the startup together for a few months, before meeting an old university friend who was also a software developer. He liked what we were doing, and jumped on the wagon. Along the road, we met a blogger with a wide connection in the media ecosystem. He offered to handle our PR, and we jumped in. And that was how we grew until now.


What were the major challenges you faced while building your first two startups, and how did you overcome them?

Chidi Nwaogu:

The major challenges we faced was getting people to know about what we were offering and signing up. It was an easy task, so we had to develop an incentive for them around our offerings, which paid off in the long run.

For the social network we developed, people earned airtime for updating their status, adding new friends, and sharing multimedia like photos and videos. And when the airtime accrued reaches N100 threshold, they receive it into their phones. This made up grow by over 10,000 new signups every month.

What is your primary focus or in a better way what is your african dream?

Chidi Nwaogu:

My primary focus is to solve problems using technology. It is what gives me the most satisfaction in being a tech entrepreneur; the ability to create something extraordinary out of nothing and having that thing change people’s lives for the better.

In a country like Nigeria that there seem to be a different problems facing all entrepreneurs what has been the greatest challenge you have faced in this few years and how have you surpassed it?

Chidi Nwaogu:

Piracy: This is has been one of our greatest challenges at Publiseer. At the moment, we mitigate this by contacting our author, artist or filmmaker when we notice a different merchant selling a book, song or film in our catalogue, to verify if they are aware of this, and if they aren’t aware, we take legal actions against such merchant. The reason why we contact our Creatives first is that we don’t take away their publishing rights, which means they're free to republish their works elsewhere without our permission.

However, piracy seems to top our list of challenges.

How was it easy for you to figure monetisation model and do you still adjust it or you just want to keep scaling users(on the finished model)?

Chidi Nwaogu:

Copyright Infringement: This is a big issue as sometimes some Creatives plagiarize works of others and submit it to us for distribution as theirs. To mitigate this, we always verify the originality of any work we want to distribute. We have several tools we use for this, thanks to the great folks on the Ally team of Google. Their tools have helped us ensure that the works we distribute are free of plagiarism and are 100% original.

@RightSilicon.com when we started, we only had the 'freemium distribution' package because our target was independent creatives who don't have the money to distribute their works. And we monetize this package by taking 25% of the revenue generated when a unit of any work we distribute is sold.

However, we started receiving emails from record labels and book publishers seeking to keep all the revenue from sales, and that was when we introduced the 'premium distribution' package, which lets the right holders keep all the revenue generated from sales of their work by paying an upfront recurring distribution fee.


What is your motivation and what keeps you going.

Chidi Nwaogu:

I'm motivated by my reason "why". It's what keeps me going especially when things aren't working out as planned. When the rough gets rough and the situation is tough, I remember why I started in the first place, and it keeps me going. In my years as a tech entrepreneur, I have discovered that it's better to be the man who knows "why" than the man who knows "how", because the man who knows why something is being done is the man with the vision, and the man with the vision is the man who leads.

Ayobamigbe:

Thank you so much for this session @Chidi Nwaogu it was really amazing and eye opening.

Chidi Nwaogu:

You're welcome.

Hope y'all have a great day ahead!

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